High-Performing Application Enables Dropkick To Increase Sales
About
Dropkick is a sports apparel brand with a worldwide reputation. The brand is known for its vast collection of high-quality sports products by reputed brands. They wanted a mobile application to simplify browsing, selecting, and purchasing for Middle Eastern consumers.
Project Highlights
The application would be a one-stop destination for users to explore, purchase, and stay updated on the latest sports apparel, training gear, and equipment. It will provide a comprehensive selection that caters to the varied preferences and needs of the users. They will also be able to view and browse in their preferred language and have a more personalized experience.
The Challenges
- Potential Barriers to Purchases:Inefficient UI design and integrating issues with Apple Pay and PayFort became barriers.
- Slow Searches and Product Listing:Users were unable to find and discover desired products quickly.
- Lack of Multi-Lingual Support:The Middle Eastern population needed an app that supported multiple languages.
- Efficient Inventory Management:Inefficient inventory management risks overselling, stockouts, or dispersing inaccurate information to the users.
Tech Stack
Android
Bitbucket
Firebase
Google Maps API
Jira
Kotlin
MySQL
Payfort Payment Gateway
Salesforce
Swift
Tabby Payment Gateway
Xcode
Result
Higher Sales and Revenue Generation
Optimized the checkout process, eliminated unnecessary steps and reduced the chances of cart abandonment. Additionally, an efficient checkout process increased user engagement, which led to an improvement in conversion rate, which will further result in higher sales and revenue generation.Spike in User Engagement and Conversion Rates
Fast searching enabled users to find the desired products quickly and with ease. It enabled customizations, helped generate valuable insights, fostered competitiveness, and drove business growth. The fast and efficient search experience also satisfied users’ needs and drove success in the dynamic e-commerce market.Expanded Market Reach with Multi-Lingual Support
Implementing multi-lingual support enabled the client to expand its market reach and create a competitive advantage. Enabling users to choose their preferred language demonstrates cultural sensitivity, improves customer engagement, and enhances user experience.Efficient Inventory Management
Improved inventory management gave a boost to the application’s operational efficiency, enabled cost savings, supported scalability and growth, generated data-driven insights, strengthened supplier relationships, and created a competitive advantage. Together, they contributed to enhancing the customer experience and increasing sales and revenue.
