More Effective CRM Solution for Streamlining Sales, Inventory, and Accounting

Did you know that 89% of customers are retained by organizations using omnichannel customer interaction strategies? Conversely, businesses with ineffective omnichannel strategies retain just 33% of their customers at the same time.

It’s common knowledge that marketers that use three or more channels in a single campaign get a 287% increase in sales compared to those who use just one. Therefore, like many others, our customers needed to increase product sales and brand recognition via increased exposure on all available sales channels.

The customer is a commercial equipment provider offering inflatables, tables, chairs, party tents, party inflatable accessories, floor dryers, and closeouts. The firm has served the market for 25 years. In addition, they provide a wide variety of tents and inflatables in a wide range of sizes, including both pole and frame tents, as well as bounce houses and water slides.

We’ve worked with this customer for years, and they’ve trusted us for so long to take care of essential; integration or development in order to enhance the website performance along with their presence in the market. For instance, the CRM solution was developed to foster a positive connection with customers by managing their orders, preferences, and demands.

Brainvire CEO, Chintan Shah, said, “In recent years, there has been an increase in the number of “omnichannel” customers who make purchases across various digital media. Thus, to deliver the same outcomes to our long-standing client, our Brainers integrated a complete CRM system with the client’s existing website to automate the whole business process, beginning with issuing quotations and finishing with placing orders.”

They want to implement a unified platform for managing and monitoring data flow across various online and offline sales channels, such as eCommerce sites, marketplaces (such as Amazon, Walmart, and eBay), and a customer relationship management (CRM) system for their own sales force. So, they can manage their day-to-day orders, shipments, inventory, and finances with Odoo ERP’s seamless integration.

Brainvire’s team of expert programmers developed APIs for updating goods and consumers. Also, the built-in APIs are robust enough to represent the modules for both the product and the customer in real-time sync. Because of this, we successfully migrated inventory information and implemented complete inventory management.

We’ve arranged the many product types in intuitive, customizable, and bundled formats. In addition, the APIs were designed to dynamically group or separate items based on their characteristics before saving the data to the CRM system. In this way, the synchronization between the two systems ran smoothly in real-time.

The Brainvire group developed an original algorithm to calculate a quotation in the CRM system whenever a shopping cart is abandoned. Furthermore, the salesperson might follow up with the client and close the business by providing appropriate discounts.

Improvements in sales, stock management, and the rate at which customers abandon their shopping carts have all benefited from their efforts to improve their system, which have been supplemented by email marketing that is both very specific and highly individualized. Also, there is a considerable growth in synchronization of items and orders from the marketplace. This all-inclusive quote management system has simplified the whole procedure of generating, delivering, and maintaining quotations.

If you have any inquiries about our development services, please contact us at info@brainvire.com or give us a call.

About Brainvire

Brainvire is one of the world’s fastest-growing IT consulting firms, with a mission to create a difference in society through technology. Brainvire offers exclusive consultancy services such as Business Intelligence, Digital Marketing, Cloud ERP, CRM for E-commerce, etc., for diverse industry verticals while keeping customer satisfaction as its top priority. Over the past 20 years, Brainvire has built exceptional IT services and consulting team of more than 1500 people and served more than 2000 customers across the world.

Brainvire is a proud Odoo Gold Partner, Adobe Commerce Partner, Magento Partner, Microsoft Gold Partner, Salesforce Partner, SAP Gold Partner, and AWS Partner. It has earned many accolades such as Company of the Year, Top IT Services Firm, Top Mobile App Developers, and Best eCommerce Development Company, Inc 5000, The Dallas 100 Entrepreneur Award, Deloitte Fast 500, Silicon Valley Business Journal: Fastest Growing American Company, and Great Place to Work by various prestigious platforms.