Digital Marketing for Packaging Manufacturer
Brainvire Streamlined Digital Marketing for a Top Packaging Manufacturer To Enhance ROI
About Project
A leading flexible packaging manufacturer, established over 40 years and trusted by major consumer brands. They offer superior packaging solutions across various market sectors, including food, beverage, medical, pharmaceutical, industrial goods, health and beauty, household products, nutritional and supplement products, retail, and pet food products.
Packaging Manufacturer
BusinessNorth America
Location
Business Goal
The packaging retailer aimed to increase user numbers and improve conversions by optimizing its existing website and enhancing its digital marketing strategies. They sought to receive more inquiries and improve the customer experience for their UK and European business.
Project Highlights
- Digital Marketing Solution
- Search Engine Optimization
- Content Marketing
- Paid Marketing
- Google and Social Media Ad
UI/UX Enhancement
Key Challenges
Resolving Checkout Issues
We faced challenges with checkout process and functionality, impacted abandonment rates, and stock sales.
Subpar User Experience
The website’s layout and CTAs needed optimization to enhance user engagement and generate more leads.
Ineffective Marketing Campaigns
We had to overcome the hurdle of underperforming marketing campaigns with less ROI.
Ineffective Keywords
The website content lacked effective keyword optimization, hampering organic search rankings and visibility.
Our Solutions
Streamlined Technical Audit for Optimization
We conducted a thorough technical audit of the checkout process, identified issues causing the “add to cart” functionality to malfunction, and implemented solutions to address these issues. We also tracked checkout performance metrics such as cart abandonment rates, conversion rates, and error logs, continuously analyzing this data for further optimization.
Enhanced User Experience Across Devices
We simplified and strategically placed call-to-action buttons such as “Request a Quote,” “Request a Sample,” and “Book a Consultation” throughout the website. We also optimized the website with strong imagery and clear information highlighting key USPs, ensuring it was optimized for various devices.
Optimized Targeted Paid Marketing For Better ROI
We conducted thorough research to identify and segment target audience based on demographics, interests, and online behavior. We optimized ad content and continuously analyzed key metrics such as click-through rates, conversion rates, and cost per acquisition to identify areas for improvement and optimization for better ROI with PPC strategies.
Keyword Optimization For Enhanced Visibility
We conducted comprehensive keyword research to identify relevant search terms and topics that aligned with the packaging solutions provider’s target audience’s and their interests. We focused on creating high-quality, informative content that addressed the informational needs and pain points of the target audience to enhance visibility.
Our Approach
We implemented a multifaceted digital marketing strategy to achieve Swiss Pack’s business goals.
Audit
Enhancement
Marketing
Optimization
Technology Stack
Third-Party Tools
Google Search Console
Google Adwords
Facebook Ads Manager
Key Results
Lower Abandonment Rates
By optimizing the checkout process, we reduced the cart abandonment rates by 8.97% in a month.Improved Conversion Rates
Enhanced user experience led to an 11.26% increase in user engagement and conversion rates in a month.Improved ROI
Optimized paid marketing campaigns improved return on investment (ROI) by 7.6% in a month.Enhanced Search Rankings
Keyword optimization and content marketing efforts improved organic search rankings and visibility.
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