Fortune 500 Company Ventures on an eCommerce Platform
About
This fortune 500 company is a reliable aluminum fabricator. They believe in revolutionizing ordinary spaces into comfortable living spaces. This is a powerhouse of aluminum fabric and related services. They wanted to switch to a digital experience and facilitate a smooth customer experience. They got in touch with Brainers to develop a retail eCommerce solution to accomplish this.
Project Highlights
Brainers understood the client’s purpose behind the eCommerce development services, which helped us create an advanced eCommerce platform suitable for the brand. We realized they need advanced tools to share customer insights and overall business activities. For this, our team integrated the website with Adobe Commerce that comprises Adobe Target and Adobe Analytics. These tools provide all necessary customer details to the brand. As a result, the brand now has a better idea about products in demand and among which customer segment.
The Challenges
- Stepping into Digital World:The brand’s biggest challenge was to enter the digital space with an eCommerce platform as no other competitor has taken this initiative. Besides, they were hesitant about their customers’ response to this initiative.
- Customized Features:A standard and static website would not have served the client’s purpose, so our developers recommended a dynamic eCommerce website.
- Atmospheric Pressure Analysis:Modern home spaces have fluctuating air pressure, and the client wanted customers to select the best product for their home in the first instance.
- Instant Consultation:The brand lost a series due to delayed responses and consultation with architects and buyers.
Tech Stack
Zoho
Jira
Oracle
ADOBE-COMMERCE-CLOUD
Adobe Experience Platform
Adobe Target
Adobe Analytics
Result
Impactful Digital Presence:
The brand is an early adopter of the digital realm in its industry, and hence Magento eCommerce platform ensured that it has a stellar digital presence.Effective Use of AR:
The appropriate implementation of Augmented Reality on the website enabled customers to the functionality of products for their home space and make a conscious decision.Analyze Product Performance:
The air pressure analysis feature allows customers to check the pressure and select the best product suitable for their space without compromising the stringent international standards.Increased Number of Consultations:
With this advanced eCommerce platform, the brand can manage and conduct 20+ consultations per day with architects and buyers.
