Home Furniture Brand Paves Its Way In The Digital Landscape
About
The client is a new-age unique mid-century modern furniture and homeware brand that caters to everyone. They aim to go above and beyond, reinvent homes quickly, and delegate customers via their own essence. They have been associated with Brainvire while rebranding their parenting company; after the success of that website, they trusted Brainvire for the Brand Awareness of their latest site that caters to quality homeware products at the most affordable price.
Project Highlights
In November 2021, the client newly launched a furniture and homeware website to cater to every household at affordable prices. The new eCommerce website in a vast digital space required online brand recognition. In order to generate that, Brainers worked with essential digital marketing services for aspects like organic reach, higher conversions, social media engagement, and referral traffic.
The Challenges
- Optimization For Organic Reach:For a new website, generating organic traffic, brand awareness, and Free listing is pretty tricky.
- Boost In Conversions:Maximum conversions rate in the Dubai shopping festival season.
- Social Media Engagement:Reach out to customers through social media platforms for brand awareness.
- User Engagement On-Site:Low user engagement on the website raised the bounce rate.
Tech Stack
Google Analytics
Google Ads
Google Search Console
Result
Boost In Organic Reach By 97.08%
With the right SEO tactics, analysis of high-volume keywords, and paid marketing, our team increased the client’s presence in the digital market. Our digital marketing experts analyzed and implemented effective marketing strategies that led them to have a 97.08% improvement in Organic Reach.Maximized Conversions Rate
With paid marketing and campaigns, we could draw more and more customers to the eCommerce site. Our team improved the organic conversion rate by 29.30% compared to their peers. We pulled around 218.18% improvement in Paid conversions through various marketing platforms.Enhanced Social Media Presence
With campaigns and paid marketing, we conducted a solid social media presence among the customers. Within a few months of the span, we improved social media engagement by 22.19%.Reduced Bounce Rate
Within one month of the strategy implementation of better UI/UX on the website increased the conversion rate and decreased bounce rate by 5.15%.
