Impactful Digital Marketing Strategies Enhance Brand Perception and Boost SERP Rankings for a Leading Furniture Business
About
A US-based client, renowned for offering a wide range of bounce houses, party equipment, and inflatable accessories from over 25 years, wanted to boost their website traffic and improve conversion rates without compromising with the brand credibility and quality of services.
Project Highlights
The client was having a hard time to curate traffic that would convert visitors into an engaged, returning audience. They were looking to build a strong foundation for an alluring website with a clean, seamless user experience that is easily discoverable in Google. That’s when they found Brainvire and approached for website optimization. With an expert team of marketers, Brainvire performed thorough keyword research, optimized Meta tags for category and product pages, build quality links for the website, and did competitor analysis. Additionally, we also addressed and fixed all the errors on the website to improve the indexing of the website.
The Challenges
- Optimizing the website for Search EnginesOptimizing the website for Search Engines
- Attracting the right visitorsAttracting the right visitors
- Boost sales by generating quality leadsBoost sales by generating quality leads
- Driving SalesDriving Sales
Tech Stack
Google Analytics
Google Webmaster
Google Ads
Google Search Console
SEO
Result
Enhanced Visibility of the website
Our optimized keywords and relevant Meta tags facilitated our client to improve their website visibility in SERP results.Increased Traffic
Since the website appeared in the top SERP results, the traffic increased by 5% in just a couple of monthsBrand Credibility
The understanding of competitor instincts helped clients create effective strategies to serve the needs in an efficient manner and maintain brand credibility.Potential Revenue
With overall optimization, potential customers have an easier time finding the website of our client and the specific services they need. This eventually helped to generate quality leads and increase the overall revenue to a great extent.
