About
This North American lab test provider offers lab tests at affordable prices. They have a striking presence with over 1900 lab locations in several cities in the USA. The company has a reliable team of in-house doctors that can provide a prescription for the required tests. They provide test results via email and wanted to make services more feasible.
Project Highlights
To ease customer convenience, we introduced easy-to-book lab test services on the website. Alongside, we have improved healthcare software solutions with Stripe Payment Gateway for smooth online payment. We also implemented code refactoring to discard lengthy codes with errors. All these smart tech alterations enhanced the website’s performance.
The Challenges
- Rectified code errors:earlier, the website had lengthy codes with several errors that resulted in poor website speed and performance.
- Integrated Stripe Payment Gateway:The previous integration had several issues and harmed the website.
- Poor conversion rates and customer retention:The lab provider struggled to drive the much-needed conversion rates and customer retention.
- Unattractive UI/UX:A boring template kept users at bay and also harmed website performance.
Tech Stack
Magento 2 Community
Stripe Payment Gateway
Result
Secure online payments
Our payment integration was inclusive of PCI compliance and this promised better authorization and customer data security.Speed optimization
The alterations in layout and code refactoring activated the website speed.Reward feature
Along with increased speed, the reward feature played a significant role to retain users. Users can also opt to get reports delivered at home.Increased number of users
The upgraded speedy website can book appointments swiftly. The additional secure online payments and home delivery of reports made the service provider the most preferred choice of users.