About

The client is India’s one of the biggest television entertainment network widely known as Zee Media group. The group is one of the pioneers of the on-air shows started in India. Started with a single entertainment channel, It has now become a big network with 10 news channels in six different Indian languages. Plus, it’s listed on both Bombay Stock Exchange and National Stock Exchange, too. Impressed by Brainvire’ IT solutions for India’s leading newspapers, Zee Media approached Brainvire to revamp its popular food channel website for customization and enhancements.

Project Highlights

Brainvire has gone out of the way to make the website more future-oriented and feature-rich one. The previous version developed using Drupal was causing a lot of technical issues and was unable to incorporate new policies and strategies. The Brainvire team revamped the entire website by migrating it from Drupal to Phalcon framework with Angular JS 5 along with a lot of customization and enhancement. The website page load time was significantly reduced to provide a fluid website navigation. Plus, the website was beautified with an alluring theme for better customer engagement. The USP of the website is its machine learning based recommendation feature. This feature provides recommendations to the user as per his/her preferences, browsing history and similar case studies. Due to advanced UI and recommendations, the user session time got significantly improved. In addition to that, the code was restructured entirely with proper version control mechanism and the apt documentation. Within few months only, the website gained an attention of its potential audience

The Challenges

  • Page Load Time was 20 sec
    The previous website was taking 20 seconds time to load a page which wasn’t at all affordable to the business. Brainvire was asked to reduce the page load time significantly to provide smoother website navigation to the user.
  • Machine Learning Driven Recommendation Module
    The users didn’t find the previous website engaging enough. The user session time was also quite low (30 seconds only). So the client asked to incorporate the functionality that provides the content the user looks for.
  • Making Website SEO-friendly
    The website wasn’t fetching many eyeballs because of the quite low ranking on Google Search Engine. The challenge for the team was to make the entire website SEO friendly so that it become visible to a potential audience.
  • Migrating Huge Drupal Data to Phalcon
    The previous website was containing a huge set of the database on Drupal. To migrate the whole database from Drupal to Phalcon was a highly challenging task because a single miss of data can collapse an entire website structure.

Tech Stack

  • Tech stack related technology logos

    jQuery

  • Tech stack related technology logos

    Angular

  • Tech stack related technology logos

    Phalcon

  • Tech stack related technology logos

    MySQL

Result

  • 8 Million+ Users Per Month

    The revamped website magnets 8 million+ users per month.

  • Page Load Time Reduced From 20 Sec to 4 Sec

    Website customization resulted in a steep decrease in page load time

  • Increased Session Time From 30 Sec to 6 Minutes

    ML driven recommendation makes users spent more time on the website.

  • Scalable Cloud Migration

    The website was completely migrated to a scalable cloud platform

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