Influencer Marketing Campaigns Boost Brand’s Visibility and Engagement and Maximize ROI
About
Room Service 360° is a company founded on the principle that exceptional service, a vast product selection, and a luxurious experience should be accessible to anyone who values modern, high-quality furniture. They combine creativity and comfort to customize individual spaces based on functional requirements and budget to provide appealing modern interior solutions. The client expanded their business outside the United States after two decades from inception.
Project Highlights
With a business dedicated to providing a luxurious and customizable experience in modern furniture shopping, Room Service 360° particularly emphasizes offering contemporary designer furniture, with a strong focus on Italian furniture, while ensuring their products are accessible to a wide customer base. So, they wanted to achieve better brand awareness and drive organic traffic. They wanted to achieve these goals effectively by working on an overall expectation of social media, including influencer partnerships, content creation, optimization, community building, and data-driven decision-making.
The Challenges
- Influencers Identification:Identifying influencers who align with the brand’s values, target audience, and aesthetics.
- Content Consistency and Quality:Maintaining consistency and quality on social media when dealing with influencers with different styles and tones.
- Engagement and Community Building:Building a high-engagement social media community.
- Measuring ROI and Effectiveness:Complexity in determining the ROI and effectiveness of influencer marketing and social media efforts.
Tech Stack
Google Analytics
SEMrush
Screaming Frog
Result
Boosted the Brand’s Visibility and Reach
Targeted influencer collaborations spread their magic as it resulted in higher engagement rates. Followers found the content relevant, so they liked, commented, shared, and interacted with the posts, boosting the brand’s visibility and reach.Enhanced Brand Storytelling
Providing creative direction and guidelines worked in the client’s favor as it steered influencers toward telling the brand’s story in a way that resonated with their audience. It also emphasized the unique selling points, values, and benefits of the client’s product/service.Built Authenticity and Trust
Active engagement by influencers demonstrated authenticity and a genuine interest in their followers’ opinions and questions. It helped build trust and credibility, making followers more receptive to the influencer’s endorsements and brand partnerships.Improved ROI
Implementing tracking links, UTM parameters, and analytical tools for measuring the effectiveness of influencer marketing campaigns provided actionable data that the client used to optimize strategies and drive better brand awareness and organic traffic results, improving ROI.
