Consumer Trends – How Adobe Commerce Aligns with Emerging Trends

Organizations have to adapt themselves well to the ever-emerging technologies so that they can be in a position to meet the requirements of their customers most of the time. The modern version of Adobe Commerce’s software addresses the major consumer trends listed in the 2024 Digital Trends report, enabling retailers to offer safe, efficient, and customizable shopping experiences. This release puts Adobe Commerce at the forefront of the Digital Commerce Solution to allow businesses to thrive in the age of digital transformation, gain enhanced user interface and enroll role tailoring, HIPAA-compliant health care solutions, and composable commerce features.

Landscape of Consumers

The global eCommerce business is expected to grow rapidly, and retail eCommerce sales are forecasted to rise from 6 trillion US dollars in 2023 to 8 trillion US dollars in 2026.

Source: https://blog.hubspot.com/marketing/state-of-consumer-trends-report

This rapid increase underscores the need for organizations to adapt and explore new approaches. The industry is gradually transitioning, and incorporating artificial intelligence solutions alongside personalization can significantly enhance operational customer satisfaction and drive continuous growth. With Adobe Commerce integration, businesses can more effectively meet these dynamic demands and stay competitive in this evolving landscape.

Why Businesses need to be on Top of Shifting Consumer Trends

Surviving in the ever-changing business world depends on an organization’s ability to predict clients’ needs as well as respond accordingly. Here are a few more details on the main advantages: 

• Competitive Advantage: Businesses can significantly gain an edge over rivals by anticipating and preparing for new purchases that may shape the market, for instance, with the use of AI in eCommerce. Business entities can consolidate the market, occupy a significant percentage of the target market, and become pioneers in presenting goods or services that meet the new demands and preferences of consumers.
• Market Leadership: The client experience could be the following frontier businesses will seek to dominate in relation to eCommerce trends. This position of being a market leader for brands helps in building the company's image and, at the same time, gives rivals a long-term competition advantage. 
• Brand Differentiation: Therefore, it becomes even more viable to be in a position to set a brand apart, especially in the current market. The business perspective creates a unique selling point in favor of the targeted market, thus delivering customer expectations before the competition. This will create awareness, hence making the customers more inclined to patronize the brand. 
• Customer Loyalty and Satisfaction: For this reason, organizations whose brands perform in line with or above the expected standards have higher probabilities of holding on to loyal consumers. Businesses can increase customer loyalty for their business by identifying market trends and catering to consumers’ needs as they are.
• Informed Decision Making: The ability to track consumer trends keeps firms on their toes and, therefore, makes better and wiser decisions. These trends help in product development, marketing strategies, and business planning and, therefore, assist the business in relocating resources and capital and capitalizing on additional opportunities.
• Market Opportunities: Analyzing consumer trends can open up fresh opportunities for businesses. Companies can expand their primary target audience, diversify their products and services, and explore untapped market potentials and revenue opportunities by identifying unsatisfied market segments or needs. With Adobe Commerce for your OMS solution, firms can more effectively leverage these insights to drive growth and innovation.
• Global Reach: By being aware of international consumer behavior, companies can extend their operations to cover new ground and serve new clients in the process. Focusing on the global perspective, it is possible to encourage and drive an organization’s performance, navigate through various cultures, and build competence in an increasingly interdependent e-commerce future environment.

Top Consumer Trends of eCommerce

As we approach the year 2024, e-commerce is expected to undergo a transformation, with the major consumer trends, namely Artificial Intelligence and Fast and Free Delivery, leading the market. 

Artificial Intelligence for Personalization

The e-commerce business is getting a facelift in many ways, especially through avenues such as personalization, which is being helped by artificial intelligence. AI helps the business sort through massive amounts of client data to deliver unique shopping experiences. With the help of AI, consumer experience is enhanced, and more people are sold in various scenarios, including marketing messages and products. 

Hybrid Commerce

Hybrid Commerce is the concept of seamless transfer from and integration of both web and store-based shopping owing to the fact that both are effective in their ways of acquiring goods. Retailers can address consumers’ diversified interests through this development, and they will, therefore, be able to create omnichannel strategies. Online and physical retailers must amalgamate plans and synergistically become a smoothing factor that increases client pleasure. 

The Rise of AR/VR

Due to their realistic shopping experiences, augmented and virtual reality technologies have become a huge challenge for the eCommerce market. Such technologies assist in providing customers with better information to make the right purchase decision, be it visualizing how home decor products would look on the customers’ premises or fitting trial purchases on clothes. Augmented and virtual reality improve customer interaction and decrease returns levels as they strive to connect the online and offline worlds. 

Customer Relationship Management

These customer relationships in the age of globalization need to be sustained through proper customer relationship management, commonly referred to as ‘CRM’. Organizations can foresee consumers’ needs, communicate with them individually, and build good relationships by employing CRM instruments and techniques. Since CRM is critical in increasing clients’ satisfaction and returning customers, it must involve individual offerings, discounts, as well as planned emails.

Social Commerce

What also raises the popularity of social commerce is the tendency of social media networks to integrate shopping possibilities into the main interface. From Facebook Marketplace to Instagram Shopping, customers now get to experience the ability to search for and purchase goods within their chosen social media. Such a trend puts socializing visibly closer to shopping, which means that the latter is delivered with maximized use of user-generated content and socio-effect.

Subscription Models

One of the trends that are currently popular among e-commerce companies in their search for opportunities to develop a strong base of repeat customers and generate additional constant revenues is the usage of subscription-based models. There are various benefits that consumers are willing to pay for in the form of subscription services or products from multiple business entities. Delivery services that offer mainly meals through subscriptions also come under this category and the goal is to adapt to the modern customer needs.

Headless Commerce

The possibilities of higher flexibility and personalization are explained by the fact that Headless Commerce is a development that disassembles the front-end presentation layer from the back-end e-commerce functionality. This technique might also make it possible for businesses to deliver consummate purchase journeys through multiple channels. Headless Commerce gives retailers the ability to change with customer trends and improvements in technology very easily and swiftly. 

Vibrant Video Content

The internet is still very much a video world, with steadily increasing numbers of customers turning to videos for product research. Engaging videos that include influencers and product demonstrations hook the audience and allow for engagement. It was inferred that the venture might enhance brand recognition, narratives, and conversion on its e-commerce sites by adopting video marketing techniques.

Voice and Visual Search

Voice and Visual Search technologies, acting as tools of a new generation, improve internet shopping experiences. Thus, via voice commands or pictures, several steps in the buying process can be avoided, enhancing the experience. These technologies have enabled Tech-savvy customers to interact with search more conveniently and efficiently as they increasingly prefer hands-free and visual interfaces. 

Optimization of Conversion Rate 

The eCommerce company needs to ignore the issue of conversion rate optimization, knowing that achieving high levels of online sales is its primary goal.  Through the research of users’ actions, the test and novelty of the approaches, and working with components of the website, enterprises might increase rates of conversion and develop income streams. CRO methods work towards making the basics better for the users and making the visitors buy more from the checkout process to buttons that can move people to action. 

Marketing automation

An increased interest is shown by e-commerce companies that wish to enhance interaction, personalize communication, and optimize their marketing plans using marketing automation systems. For instance, organizations would be able to deliver their messages and updates at the right time and the right channel in the comfort of their desk, hence cutting down their operational costs such as email marketing, managing social media pages and customer categorization. 

Fast and Free Delivery

Offering customers the option of quick and free delivery has become a must for many e-commerce businesses today. Customers now anticipate convenient and reasonably priced delivery alternatives when they order things online, since more merchants are providing same-day and next-day delivery options. Brands may enhance customers’ satisfaction, reduce the opportunity for cart abandonment, and differentiate themselves in a somewhat saturated scenario by offering fast and free deliveries. 

How Adobe Commerce Can Help You Win

The following are the tools and features of Adobe Commerce that helps your business win:

Personalization with Adobe Sensei

Adobe Commerce Development with the help of Adobe Sensei, makes it possible to provide specific product suggestions or marketing promotions. Through the use of AI integration of particular strategies, specific customers are targeted, an aspect that increases their satisfaction level and their likelihood of purchasing. Key strengths of Adobe Sensei in comparison to rivals include data on consumer consumption, habits, and purchases to deliver a unique shopping experience. This helps to enhance customer loyalty and chances of being made to buy a particular product. The following are the features of Adobe Sensei that helps in e-commerce development:

Feature	Description
AI and ML Integration	Adobe Sensei is the ML and AI technology of Adobe Experience, Document and Creative Clouds.
Content Intelligence	This feature automatically tags images and videos for cropping or color matching purposes.
Personalization	It is a method of personalizing content as well as suggestions that improve customer experience.
Automation	Simplifies repetitive tasks such as data entry or form filling.
Data Insights	Enables its users to take actions predicated on predictive analytics and visualized data results.
Voice and Text Analysis	Search capability would be better if voice quality was enhanced or readable text was used.

Seamless Omnichannel Experience

Adobe Commerce enables online and offline purchases, guaranteeing customers a one-stop-shop experience. POS integration makes it coherent with stock, orders, and customers’ resources to maintain a single brand image across online platforms, physical stores, and social media platforms. This integrated fashion buying experience leads customers to continue to make additional purchases and to interact with the platform effectively.

AR/VR Immersion

Augmented and virtual reality can be built into Adobe Commerce so that people can enjoy a better customer experience while shopping. This creative method can, at least, reduce returns, improve the company’s understanding of the product, and significantly boost customer interactions. Delivering value through experience creates an emotional relationship with the clients to help you gain their loyalty, thus selling more products.

Customer Data Management and Personalization

Thanks to the rich CRM tools and seamless integration opportunities, an Adobe Partner helps companies maintain customers’ information and manage interactions effectively. Through consumer data management, practical and relevant product recommendations, specific marketing strategies, and quality customer services can be achieved. Customer analytics in Adobe Commerce help in revenue growth, enhance customer relationships, and increase customer loyalty, thereby increasing customer experience.

Social Selling and Marketing

Source: https://blog.hubspot.com/marketing/state-of-consumer-trends-report

Thanks to social media integration within Adobe Commerce, it is possible to target consumers in the surroundings they trust through social commerce and advertising. These may include the use of user-generated content, the management of social media campaigns, and the enhancement of a seamless buying process from social media to checkout through integration into social media platforms. With the help of this integration, you can promote your brand, attract more people, and generate more sales through social media.

Easy Subscription Services

One way that Adobe Commerce makes it easy to set up and manage recurring subscription services is through its subscription management features. Companies that offer regular products or services such as software, club memberships, and product delivery services can benefit from this feature. By streamlining subscription management, you can, for example, reduce administrative burden, increase revenues’ stability, and improve customer satisfaction.

Future-Ready Online Shopping Platform

It is possible to construct a headless, future-proof e-commerce platform thanks to Adobe Commerce. With this architecture, the front end could be with any frontend framework or technology, such as using AI & VI development alongside the backend is stable and scalable. This means you can easily separate your frontend and backend systems. This versatility ensures long-term sustainability because your e-commerce platform can adjust to consumers’ changing preferences, industry trends, and advances in technology.

Interesting Product Videos

Here are some ideas of how you may effectively use Adobe Commerce capabilities to enhance your customers' experience and interest. Customers can gain greater insight into the products and have more engagement when they watch videos of the products, which helps them in their buying decisions. High-quality product videos may help increase customer trust, reduce the number of returns, and improve conversions.

Providing Voice and Visual Search Improvements

Adobe Commerce has SEO and picture recognition technologies that can be utilized for voice and visual search engine optimization. It would help if you considered optimizing your store for Voice Assistant and Visual Search since the devices are increasingly becoming the go-to tools for searching for items. By utilizing features on Adobe Commerce, you can ensure that your products are indexable and increase visibility, traffic, and sales.

Analytics and A/B Testing

Analytics and A/B testing tools are available in Adobe Commerce to facilitate the optimization of your store for higher conversions. Experimenting with numerous layouts, designs, and store content ultimately increases sales and conversion rates. For instance, Adobe’s research shows that the average conversion rate across global e-commerce websites is 2.58% and 2.15% for the average of e-commerce sites in the United States. 

Automated Promotional Activities

With connections to Adobe Commerce, you can automate routine activities such as email campaigns and targeted messages. Customers can automatically send routine emails for certain behaviors, such as follow-up emails after purchase or reminder emails to consumers who left items in their cart. With this automation, you can increase efficiency, reduce the number of manual mistakes, and manage marketing actions more organized. Sustaining responsibilities should be implemented to create time for tactical marketing activities to enhance revenues and eCommerce development.

Leveraging Your Business with the Benefits of Adobe Commerce

Utilize eCcommerce app development to realize the benefits of Adobe Commerce for your firm. Adobe Commerce offers the best solution if you have to build a new store from the ground or if you are migrating your current store to a more reliable platform. Evolving from Magento Community to Adobe Commerce opens up new functions and extends the capabilities of your online store. Build e-commerce apps for better online exposure using valuable features of Adobe Commerce.

Conclusion

In the end, 2024 will see a seismic change in consumer choices as individualism, omnichannel experience and green products become more popular. All these new patterns are in tandem with Adobe Commerce; hence, companies using this platform have their prospects well laid out for them. The need to satisfy customers’ desires, stand relevant in an ever changing and fast paced market and tap into new growth opportunities is what Adobe Commerce provides.

Read more: Adobe Commerce integration with SAP/Oracle/Salesforce ERP system

FAQs

What changes can be expected in e-commerce consumer behavior by 2024?

By 2024, some typical trends for e-commerce websites will include AI user/shopper, Omnichannel buyer, Eco shopper, Social shopper and Personifying the audiences as consumers.

How does Adobe Commerce help facilitate AI-driven customization?

AI is applied in Adobe Commerce for purchase experiences and client information and recommendations. This creates the prospects of customization driven by AI.

What is Hybrid Commerce, and how does Adobe Commerce facilitate it?

Adobe Commerce is a perfect synergy between digital stores and offline locations that will help enhance consumer experience.

Can AR (Augmented Reality) or VR (Virtual Reality) be used on my e-commerce site through Adobe Commerce?

Using Adobe Commerce you can benefit from various product experiences such as augmented reality (AR), interactive shopping environments (ISEs) and virtual try-ons.

How can Adobe Commerce help my e-commerce website integrate augmented reality (AR) and virtual reality (VR)?

Adobe Commerce offers to integrate AR and VR into e-commerce stores for options such as product experiences, shopping environments, and virtual fitting.

What are some benefits from social media advertising & how can they be supported through the use of Adobe commerce?

Social commerce has advantages, including better sales revenue, customer participation, and brand awareness. Adobe Commerce's solutions include shoppable posts, smooth checkout processes, and social media integration.

What is Headless Commerce and how can I use it with Adobe Commerce’ support?

Headless commerce divides the front and back end of the e-commerce platform. Adaptive content delivery across various devices and touchpoints is possible through the APIs available in Adobe Commerce.

Which Voice and Visual Search features are available on Adobe Commerce?

Voice and Visual Search facilitate the shopping experience by enabling customers to search for products via voice commands or photos in Adobe Commerce.

Are there any marketing automation tools developed by Adobe Commerce?

Being the tool for customer attraction and retention, Adobe Commerce provides opportunities for marketing automation, such as email campaigns, content targeting, and customer categorization.