About
The client is a renowned businessman with multiple companies running in the Middle East. They recently launched a live event streaming platform, the first of its kind in the Middle East. It allows the viewers to catch the latest show-jumping rounds of all the competing riders. They now wanted a robust mobile application to simplify streaming and enhance users’ experience.
Project Highlights
The high-end application, specially tailored for equestrian enthusiasts, was built using the versatile Flutter technology that caters to both IOS and Android users. The application’s Vimeo integration has a live section that allows subscribers to access live events. The application also offers access to upcoming events and past archived events. The product aimed to provide an all-in-one platform for an enriched equestrian experience, so the team added a comprehensive training module. It also allows users to purchase equestrian media, such as images and videos, making them accessible from their galleries.
The Challenges
- Application’s Revenue Model:App Store imposes a 30% commission on implementing in-app purchases for media content and subscription plans.
- Seamless User Experience:High-quality experience for end users while accessing live streaming of various events.
- Enabling Distinct Sections:Providing subscribers additional benefits while ensuring a user-friendly and intuitive app experience.
- Integration with Backend Systems:Seamless integration of the mobile application with existing backend systems.
Tech Stack
Laravel
Flutter
Vimeo
Microsoft Azure
Agile
K-Net-Payment
Result
Cost-Effective Payment Solution
Redirecting users to the website for purchasing subscription plans or media content not only helped eliminate the substantial app store fees but also provided users with a seamless and hassle-free payment experience, significantly improving cost-effectiveness and overall user satisfaction.Increased User Retention and Subscription Rates
Vimeo integration enabled the client to deliver seamless, high-quality live streaming, significantly improving user satisfaction and engagement. The ability to stream live events without interruptions increased user retention, positively impacted the brand’s reputation, and translated into higher subscription rates and a stronger foothold in the market.Improved Revenue Generation
Providing subscribers with exclusive content and benefits without compromising the overall user experience improved the application’s revenue generation. It also resulted in positive business outcomes, like enhanced user value and a clear monetization strategy.Enhanced User Experience
Successful integration of the mobile app with the client’s existing backend systems enhanced user experience. It resulted in several positive outcomes for the client, including reduced operational friction, data consistency, and optimized resource utilization.