Buy.live
Built a Live Streaming Platform for Influencers and Brands to Stream on Social Media
About Project
BUY.LIVE is a robust live-streaming platform designed for influencers and brands to connect with their followers, promote products, and engage in real-time conversations across various social media channels like Facebook, Instagram, YouTube, LinkedIn, and TikTok. Influencers can subscribe to manage product catalogs, invite other users for joint streaming, and access insightful reports on audience engagement.
Live Streaming Platform
BusinessNorth America
Location
Business Goal
We aimed to develop a live-streaming platform that connected with multiple social media channels. We aimed to offer various services to influencers and brands, allowing them to manage catalogs and go live. The platform also generated insightful reports to provide performance overviews of live streams.
Project Highlights
- Social Media Integration
- Multihosting Features
- Subscription Management
- Product Catalog Management
- Insight Reporting and Analytics
Key Challenges and Solutions
API Integration Issues
Overcoming API Restrictions with Custom Solutions
We conducted extensive R&D on API providers and engaged directly with them to address our challenges. After days of hard work, our team successfully implemented the required features despite initial API restrictions, ensuring the platform met all brand-specific needs.
Multi Hosting
Enabling Seamless Collaboration Through Multi-Host Invites
We developed a feature allowing hosts to invite other users on our platform via a link. Once joined, additional hosts can add products to promote during the live stream. This solution enabled seamless collaboration and enhanced promotional opportunities.
Incomplete API Data
Custom API for Enhanced Social Media Integration
Our team developed a custom API in collaboration with social media providers to access essential live-streaming data. This solution enabled brands to manage their platforms efficiently, integrate with multiple social media channels, and obtain valuable insights for enhanced performance and engagement.
Brand-Specific Platform
Tailored Account Access for Brand User Flexibility
We developed a tailored solution allowing brand users to request sessions and account access based on their needs. Our team designed a custom plan that enabled brands to manage their influencers effectively, ensuring seamless access and control for optimal performance and flexibility.
Our Approach
By implementing these methods, we created a live-streaming platform that delivers an intuitive, efficient, and accessible user experience.
Integration
Subscriptions
Multihosting
Analytics
Technology Stack
Front-end and Back-end
NextJS
NodeJS
Server and Database
NextJS
NodeJS
Cloud
NextJS
NodeJS
Third-party Tools
NextJS
NodeJS
Project Management Tools
NextJS
NodeJS
Payment
NextJS
NodeJS
Security Tool
NextJS
NodeJS
Analytics and Monitoring Tools
NextJS
NodeJS
Key Results
Functionality Implementation
We successfully implemented all the required functionality across the social media platforms.Effective Multihost Promotion
Hosts could invite others for multihosting, leveraging combined audiences to effectively promote products.Streaming Insights
Our team developed multiple reports to provide deeper insights into the impact of live streaming sessions.Cost-Efficient Usage
Brands only pay for what they use, avoiding extra costs during periods of low usage.
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