Magento Customized Solution for Cell Phone Accessories
About
A USA based client approached Brainvire to develop a Magento based online e-commerce store for wide range of products and accessories. The client is the prominent supplier of wide array of products like Home and kitchen appliances, sports, outdoors, office and supplies, automotive, and lot more. It holds an extensive experience of 12 years in dealing with various accessories products. The main aim of the client is to spread its product reach across millions of people that not only creates a great impact on its revenue cycle and conversions but also increases its visibility among millions of people. The website is designed keeping in mind the global audiences.
Project Highlights
With increasing technological advancements, more and more people are moving towards web and mobile to accomplish various needs and requirements. Today, the Internet is no longer a channel just for entertainment or to find essential information, rather it is one of the best platforms to buy and sell multiple products. Today, majority people are reliant on the Internet based applications to accomplish their various requirements like shopping, booking movie tickets, booking dinner table, and a lot more. Witnessing this increasing trend of Internet among people, the client wanted an online e-commerce store that allows users to buy multiple products, search products with multiple parameters, filter products as per choice, and a lot more. Moreover, the website also allows users to buy products with multiple shipping options. Brainvire’s skilled and expert development team analyzed client business from the core and developed strategy that helped them to deliver a Magento based robust and scalable solution compatible with all latest browsers.
The Challenges
- Data MigrationMigration of entire data like product data, database, and various audio and video resources from one server to another server without compromising with application performance was quite complex, tedious, and time-consuming.
- Challenge: Synchronizing Search Keywords and SKUMaintaining proper synchronization between product keywords and SKU’s and allowing users to fetch products based on it was indeed complex.
- Challenge: Improving website performanceOne of the major challenges in the entire development was to optimize the website and streamline its performance without degrading the quality of the website resources.
- Challenge: Upgrading website to the latest versionUpgrading website to the latest security patches was quite complex due to website’s in-depth, multi-level hierarchy and inflexible coding architecture.
Tech Stack
jQuery
JS
CSS 3
AJAX
Community Edition
PHP
HTML5
Result
Improved Performance
Enabling compression of various JavaScript codes, CSS files, styles, and minimizing redirects improved website performance by 35%.Advanced Security
Updating website to the latest security patches along with the implementation of HTTPS URL parsing shields business from various malicious attacks and thereby increased business sales.Increased Conversions
Enhancing website with various user interface elements like advanced search, filters, clear CTA, and leveraging user with personalized recommendations improved website conversions to a great extent.Increased Sales
By implementation of a smart algorithm that allows users to search items through product keywords, SKU’s and product name created a positive impact on business sales and revenue.
