Alokozay
Built a High-End Website App to Propel Exponential Business Growth for an FMCG Leader
About
The client is an FMCG brand, a regional powerhouse spanning the Middle East with a 5K+ expert workforce. Stepping into this region instantly sparks a customer’s mental image of the brand. Specializing in top-tier consumer goods, they offer unique and rare tea varieties.
The key innovation is the mobile app designed to comprehend customer demands, guide users, and improve offers for enhanced customer retention across the diverse product range.
FMCG Shop
eCommerce BusinessMiddle East
Location
Business Goal
We aimed to create a tailored mobile application for an FMCG brand, prioritizing seamless and user-friendly navigation to enhance the shopping experience. We integrated an Oracle-Suite ERP system for their website, with plans to expand this to the mobile app. The website’s modern and intuitive features allow the app to analyze customer behavior, enabling the brand to offer personalized deals. This approach has significantly improved customer retention while providing a more engaging shopping experience across platforms.
Project Highlights
- UI/UX Design
- Android & iOS Mobile App Development
- eCommerce Web Store Development
- Payment Gateway Integration
- Magento 2 eCommerce Development
- Multi-store Feature
UI/UX Boosts User Engagement
Key Challenges
Data Syncing
Faced challenges with real-time data syncing and had to migrate twice from Magento to React.
Tedious Page Loading
Users abandoned their shopping carts due to the app and website’Users abandoned their shopping carts due to the app and website’s slow loading times.s slow loading times.
Marketing Roadblocks
Digital marketing integration issues slowed progress, requiring multiple migrations and adjustments.
Multi-Country Inventory
As a global FMCG company, they recognized the necessity of enhanced stock management.
Our Solutions
Seamless Migration from Magento to React with Real-Time Data Syncing
We successfully migrated from Magento to React across three markets—UAE, Cyprus, and Canada—ensuring real-time data synchronization. This approach enhanced the platform’s performance by providing instant updates on product availability, customer preferences, and sales. Our team ensured minimal downtime during the transition with a solid strategy and maintained data integrity. The result is a more agile and responsive system that delivers a superior shopping experience for users, positioning the brand for further growth while keeping operations efficient and customer-focused.
Optimized Warehouse Management Across Multiple Countries
We designed a comprehensive warehouse management system that supports operations in the UAE, Cyprus, and Canada. By integrating real-time inventory tracking and multi-location stock management, our solution enables smooth cross-border transactions and accurately reflects stock levels across all markets. This system allows for efficient order fulfillment and automated updates to warehouse and customer-facing platforms. The seamless coordination between various regions ensures customers receive their orders on time while significantly improving the brand’s supply chain efficiency.
Courier Tracking Integration for Enhanced Customer Experience
To improve transparency and customer satisfaction, we integrated a robust courier tracking system that allows users to track their deliveries in real time. This feature is seamlessly integrated into the platform and accessible from the web store and mobile app. We’ve reduced customer inquiries and improved delivery visibility by providing customers in the UAE, Cyprus, and Canada with real-time updates. This strengthens the trust between the brand and its customers and streamlines the logistics process, ensuring timely and accurate deliveries.
Tailored eCommerce Solutions for a Leading Tea Brand
We developed a tailored eCommerce solution for one of the top tea brands in the UAE, supporting nine custom brands across the UAE and Canada. With a Magento-powered backend and API integration, we enabled seamless product management across multiple channels, ensuring that each brand’s offerings are presented consistently. The omnichannel strategy ensures smooth customer experiences across web and mobile platforms, while personalized promotions based on user feedback drive engagement. Our efforts have helped boost brand visibility and customer loyalty, establishing the brand as a leader in the competitive tea market.
Our Approach
We followed these steps to enhance user experience and streamline processes to drive efficiency, which is crucial for an FMCG brand to boost user satisfaction and sales.
Intuitive UI
Optimize
Pay
Ads
Technology Stack
eCommerce
Magento 2 Community
App Development Platform
Magento 2 Community
Device Platform
Magento 2 Community
Programming Language
Magento 2 Community
Database System
Magento 2 Community
Key Results
$15M+ in Revenue
The larger sales orders raised total income, resulting in over $15 million in revenue for the fiscal year.Higher Quantity
Speed optimization attracted additional consumers, who ultimately drove the average order value up to $600.Recovered 35 Carts
Thanks to the marketing and retention automation technology, the abandoned cart was quickly cleared out.50K Active Mobile App Users
There are more than 50,000 regular users thanks to the site's and app's optimizations.
Social Section
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