Under Armour
Improved App Experience Boosted Sales Transactions For A Global Sports Brand
About Project
Under Armour, a global leader in delivering world-class fitness merchandise and performance monitoring solutions, allows users to track fitness activities and stay aligned with their fitness goals. With the improved mobile app UI/UX, the brand wanted to enhance the user’s athletic performance and overall well-being.
Athletic Products Manufacturer
BusinessNorth America
Location
Business Goal
We delivered a scalable mobile app designed for high performance to facilitate higher organic traffic and sales. The brand needed to experience enhanced performance and improve timely deliveries by revamping the user interface and architecture with salesforce commerce cloud integration.
Project Highlights
- Mobile Application Development
- Fitness Tracking
- Salesforce Commerce Cloud Integration
- Global Competition Connectivity
- Payment Integration
Enhanced UI/UX Experience
Key Challenges
Complex Purchase Process
Users had to navigate through several screens to make a purchase causing incomplete transactions.
Inaccurate Deliveries
Due to manually entering inaccurate addresses, the company found it challenging to deliver orders timely.
Monitoring User Analytics
The brand lacked complete and accurate analytics about tracking user behavior for different events.
Non-Scalable Performance
The brand needed a scalable and high-performing application to cater to the growing active user base.
Our Solution
Optimized Checkout Flow For User Convenience
We enabled a streamlined purchase experience by reducing the checkout screens from four to one. By resolving the inefficiencies in Apple Pay and Payfort integration, we delivered a more secure and smoother checkout experience, which helped expedite the purchase process and resulted in more completed transactions.
Maps Integration For Accurate Address Capture
We replaced the error-ridden process of manually entering addresses with more automatic and accurate location capture. The brand could have accurate user addresses by automatically detecting the user’s location. The enhanced user interface led to on-time merchandise deliveries, elevated user satisfaction, and greater efficiency.
Implemented Analytics For Tracking User Events
Our team implemented an event analytic platform that gave the brand detailed insights into user behavior. The reports highlighted the pain points users experienced while navigating through the app and making purchases. Accurate visualization of the user challenges allowed quicker resolutions and encouraged more successful transactions.
Boosting App Performance
We delivered a powerful and scalable app by incorporating several API and functional flow changes. By upgrading the app’s architecture, we enabled the app to improve users’ experience even in high-traffic scenarios. Boosted by the enhanced capabilities, the leading sports brand received an app for the future.
Our Approach
We delivered an impressive and unique UI/UX for high-performance athletes and fitness users’ convenience, facilitating smoother checkouts and accurate deliveries.
Analysis
Performance
Payments
UI/UX
Technology Stack
Front-end Tech
Android Studio
Kotlin
Xcode
Swift
Database
Android Studio
Kotlin
Xcode
Swift
Third-party Tools
Android Studio
Kotlin
Xcode
Swift
CRM
Android Studio
Kotlin
Xcode
Swift
Payment Gateway
Android Studio
Kotlin
Xcode
Swift
Management Tool
Android Studio
Kotlin
Xcode
Swift
Key Achievements
Completed Transactions
A frictionless customer journey promoted user convenience and encouraged more profitable transactions.Accurate And Timely Delivery
Incorporating automatic user location tracking allowed accurate address capture and timely deliveries.Advanced User Analytics
User behavior analysis helped iron out inefficiencies in navigation toward making successful purchases.Enhanced App Performance
Upgrading the app to cloud-based architecture enabled faster response times even during high traffic.
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