Popular e-News Portal achieved Enormous Reach with UI/UX-focused routes
About
Located in the North-America geographical boundaries, the client is an elite e-News portal. They share and publish positive and interesting discoveries, experiences, and achievements spanning the globe. Their aim is to showcase encouraging events and stories to the Generation Z audience.
Project Highlights
Brainvire’s experts revamped the entire layout and UI/UX of the portal; this helped gain massive reach for the client. Our team introduced a custom content management system for the portal. They also ensured that every article can be viewed with different aesthetics by an overhaul of existing web pages. They provided a dynamic look to the portal that streamlined the connectivity and helped retain the audience.
The Challenges
- Develop bold and interactive graphics:The client enjoyed an interesting number of followers but required few additional sections to provide a unique appeal.
- Generated dynamic pages:The client wanted a custom layout for each article. These layouts should be capable of retaining the existing website content.
- Transition from old to new website:The original website had good keyword ranking and significant number of followers. The client wanted to retain all these in the new website.
- SEO-friendly website:The client didn’t want to compromise on their digital marketing activities while adapting the new website.
Tech Stack
WordPress
Result
Tailored strategy to target the millennial audience
Brainvire’s consultants designed a roadmap that allowed the client to target the right audience, specifically Gen Z and millennials.Diverse layouts for different pages
A common layout for all pages gave an unappealing look to the website leading to higher bounce rates. Our developers created striking layouts for different pages to keep the audience in the loop.Effective On-page practices
To maintain and improve the page ranking, our team implemented several On-page activities like easy-to-read content and content based on targeted keywords to name a few.Coping with complex requirements
It was a challenge for the team to meet complicated client requirements. Besides, working on an existing website is yet another complexity. Our experts carried out the entire transition process from the old to new website quickly. They also introduced new layouts and executed SEO practices effectively.
