About Project
Novoderm offers high-end dermo-cosmetic products for the beauty professional market through its enhanced e-commerce platform. The website aims to provide a seamless and engaging online shopping experience tailored to the specific needs of its target audience.
Health/Beauty Industry
BusinessNorth America
Location
Business Goal
Novoderm sought to elevate its online presence by refining navigation, filters, alignments, multi-language support, footer redesign, robust search functionality, and overall aesthetic enhancements to strengthen its online identity.
Project Highlights
- Odoo ERP Integration
- Enhanced Navigation and Filters
- Multi-Language Support
- Aesthetic and Performance Optimization
- Brand Visibility
UI/UX Enhancement
Key Challenges
Cluttered Interface and Conversion
Previous websites made it difficult for users to find products, which led to lower conversion rates.
Slow Loading Times
The website suffered from a slow loading time, affecting user experience and SEO rankings.
Limited Global Reach
The lack of multi-language support restricted Novoderm’s ability to expand market expansion.
Ineffective Search Functionality
The existing search functionality was not robust enough, resulting in a massive impact on overall sales.
Our Solutions
Streamlined Interface Design For Enhanced User-Experience
We developed an advanced filtration system based on parent-child category relationships, introduced a mega menu with images, added interactive banners, and implemented breadcrumb navigation to simplify the user interface and improve navigation.
Performance Optimization For Improved Page-Load Speed
Our team implemented lazy loading speed correction for images and other elements, optimized all images for faster loading without compromising quality, minified CSS, JavaScript, and HTML, and employed caching techniques to store commonly accessed data for quicker retrieval.
Multi-Language Support For Worldwide Reach
We also integrated multi-language support to broaden Novoderm’s reach to non-English speaking markets, thereby increasing international traffic. Our solution enabled the company to increase its brand visibility globally and increase conversions.
Implements Algorithms for Enhanced Search Functionality
We revamped the search functionality with advanced algorithms to improve product discovery, making it easier for users to find specific products quickly, thanks to a design-friendly user interface. This solution enhanced user satisfaction and increased conversion rate while lowering bounce rates.
Our Approach
We integrated Odoo ERP into Novoderm’s operations, our approach enabled global market expansion and significantly improved operational efficiency
Integration
Automation
Enhancement
Expansion
Technology Stack
Front End Tech
Odoo
Back End Technologies
Odoo
Server
Odoo
Database
Odoo
Cloud
Odoo
Project management tools
Odoo
Framework
Odoo
SDK
Odoo
Analytics and Monitoring Tools
Odoo
Key Results
Enhanced User Experience
We saw a 30% increase in user satisfaction and a 25% reduction in bounce rates.Performance Optimization
We improved website loading times by 40%, leading to higher user engagement and better SEO rankings.Global Reach Expansion
We implemented multi-language support, broadening Novoderm's reach and international traffic by 20%.Exponential Sales Growth
We contributed to a 15% increase in online sales and a higher conversion rate.
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