FMCG Distribution Services
Created a Multi-Website Platform with B2C/B2B Adobe Commerce and Odoo ERP for FMCG Distribution
About Project
Roots, a prominent distribution arm of the Balubaid Group of Companies (BGC) in Saudi Arabia, specializes in delivering superior distribution services. The team at Roots, consisting of seasoned professionals, is dedicated to excellence in sourcing, distribution, and brand development.
FMCG Distribution Services
BusinessMiddle East
Location
Their passion for the distribution industry drives them to infuse quality and commitment into every facet of their work, ensuring exceptional service and value for their clients.
Brief
We expanded market reach and increased sales in the FMCG sector for wholesale and retail clients. For B2C, we accomplished this by streamlining the ordering process, offering personalized recommendations, and enhancing inventory and promotion management. For B2B, we provided bulk ordering, approval rules, company management, and credit management. Additionally, we implemented a multi-site architecture and integrated Magento with Odoo ERP for smooth data synchronization.
List of Services Offered
- FMCG Distribution Services
- B2B Bulk Ordering
- Personalized Recommendations
- Inventory Management Solutions
- ERP Integration Services
Enhanced UI/UX
Features
Dual Catalog System for Flexibility
We implemented a dual catalog system in Adobe Commerce B2B, featuring both a public shared catalog and custom shared catalogs. The default public catalog is automatically created and visible to general and unregistered customers, supporting only one catalog at a time. In addition, custom shared catalogs can be made, offering tailored pricing visibility to logged-in associates of specific company accounts. This flexibility allows businesses to provide distinct visibility and pricing options, accommodating a wide range of business needs and ensuring a more personalized shopping experience.
Seamless Omnichannel Ordering Solution
We developed an omnichannel ordering solution that seamlessly integrates phone and website orders. This system enables users to place orders through either channel with ease. Our solution facilitates order review, comparison of pricing options, and access to credit transactions and balance information. By unifying these processes, we created a comprehensive and efficient customer journey that enhances overall user experience and operational efficiency, ensuring a smooth transition between different ordering methods.
Integrated ERP for Streamlined Operations
We integrated Adobe Commerce with Odoo ERP to streamline various business operations. This integration covers warehouse management, company operations, customer interactions, order processing, and both product and special pricing. We created a cohesive business ecosystem that enhanced efficiency and accuracy by connecting these systems. The unified platform supports all critical aspects of business management, ensuring a smooth flow of information and processes across multiple touchpoints.
Custom Purchase Thresholds for Wholesalers
We introduced a feature allowing each wholesaler to set unique minimum purchase thresholds. This functionality enables wholesalers to shop according to their specific requirements, with the system dynamically adjusting the shopping experience based on these thresholds. This tailored approach ensures wholesalers can view and purchase products in line with their individual needs, optimizing the purchasing process and enhancing efficiency for both the wholesaler and the business.
Technology Stack
Cloud
Adobe Commerce
Back-end Tech
Adobe Commerce
Project Management Tools
Adobe Commerce
ERP
Adobe Commerce
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