Melissa
Effortless Fashion Shoe Store Data Migration With Adobe Commerce
About
Melissa, a brand under Grendene SA—one of the world’s leading shoe manufacturers—is known for its dedication to sustainability and trendsetting footwear. Founded by the Bartelle brothers in Brazil, the company remains largely family-owned. Melissa shoes are made from recyclable PVC Melflex©, ensuring both the shoes and packaging are environmentally friendly.
Fashion Store
BusinessAsia Pacific
Location
Certified by The Vegan Society, Melissa incorporates up to 30% recycled materials and follows eco-efficient practices, including a solar power system. With 23 stores in Singapore and Malaysia, the brand is focused on growing its online presence while maintaining a strong offline footprint.
Brief
We rebranded a multi-brand fashion retailer’s digital landscape by seamlessly unifying six eCommerce sites into a singular, ERP-integrated platform. Melissa sought to centralize the backend management of six websites and integrate various international payment methods, facing difficulties with platforms like Shopify and Magento. The expansion into Malaysia, which involved setting up three additional stores, placed a strain on resources and complicated store management.
We addressed these challenges by partnering with Adobe to streamline operations across Singapore and Malaysia. We introduced a tailored loyalty module to overcome trust issues with redeeming online vouchers from offline purchases, enhancing customer retention with initiatives like birthday gifts and referral discounts. Additionally, we implemented Odoo for ERP and warehouse management, effectively optimizing overall operations.
List of Services Offered
- UI/UX Design
- Website & App Development
- Data Migration Services
- ERP Integration
- Payment Gateway Integration
- Third-Party Tools
UI/UX
Features
Global Shopify Website Migration & ERP Integration to Adobe Commerce
We migrated Melissa’s Shopify and Magento websites to Adobe Commerce, centralizing data for streamlined management. We also integrated ERP and warehouse systems to enable real-time stock, inventory, and catalog visibility. This seamless integration allowed effortless browsing and product selection, significantly enhancing the user experience. With centralized control, Melissa efficiently managed operations across six websites, reducing complexity and improving operational oversight.
Synchronized Database for Vendor Management
We implemented a synchronized database for Melissa that continuously updates vendor and product information. This feature enhanced vendor management by providing vital insights into vendor performance and product availability. A centralized vendor dashboard offers a comprehensive view, enabling Melissa to showcase multiple products efficiently while simplifying overall management. This approach improved decision-making, allowing better control over inventory and vendor relationships.
Worldwide Payment & Shipment Gateway Compatibility
We integrated multiple payment gateways and international payment methods to enhance Melissa’s shopping experience. The system accepts currencies and offers seamless transactions through Braintree, PayPal, and Stripe. Additionally, we enabled international shipping options, free shipping promotions, and a user-friendly checkout process. This compatibility ensured smooth order fulfillment and provided Melissa’s customers with a reliable, global shopping experience.
Boosting Sales with eCommerce Marketing
We leveraged eCommerce marketing features like wishlists, reward points, store credits, and product reviews to boost Melissa’s sales. We also enhanced customer engagement with newsletter signups and social sharing options. Additionally, features like gift card redemption and easy product sharing further improved customer satisfaction. These tools empowered Melissa to strengthen customer loyalty, drive online sales, and create an immersive shopping environment.
Tailored Loyalty Module to Enhance Customer Trust
We developed a tailored loyalty module to integrate Melissa’s online and offline loyalty points, addressing customer hesitation to redeem vouchers. This system allowed customers to use points across channels, offering loyalty benefits like birthday gifts and referral discounts. By fostering long-term customer relationships, Melissa enhanced customer trust and improved retention across digital and physical stores.
Odoo ERP Integration for Efficient Warehouse Management
To streamline backend operations, we integrated Odoo ERP for efficient warehouse management. This provided real-time inventory tracking and simplified stock management across all six websites. Our integration connected Melissa’s business functions to a unified platform, improving operational efficiency. By reducing infrastructure complexity, we enhanced control over orders, stock, and delivery processes, leading to more accurate inventory management and a smoother eCommerce operation in their Singapore and Malaysia stores.
Technology Stack
eCommerce
Adobe Commerce
ERP
Adobe Commerce
Payment Gateways
Adobe Commerce
Front-end
Adobe Commerce
Back-end
Adobe Commerce
Social Section
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