Digital Marketing for Synthetic Braids Retailer
Refreshed Branding For A Synthetic Braiding Hair Brand Generated Notable Conversions
About Project
An innovative synthetic braiding hair company presents a novel approach to synthetic braiding hair aimed at women of color. The brand offers a lightweight, easy-install, premium, yet affordable range of hair extensions designed for a luxurious experience.
Synthetic Braiding Hair Retailer
BusinessNorth America
Location
Providing a solution free from itching, the brand’s distinctive products are crafted to shield hair from heat damage and environmental influences, allowing people to display their personality and cultural styles.
Brief
We aimed to showcase the brand in a unique light by creating resonating content on social media and search engines to capture an interested audience and increase conversions. Our expert team strategized, monitored, and executed the campaigns for overall digital progress.
List of Services Offered
- Technical SEO
- On-page Optimization
- Off-page Optimization
- social media presence
- Content Marketing
- Paid Marketing
Enhanced UI/UX Experience
Features
Lowered Bounce Rates
Conducting a thorough analysis of user behavior on the website, we pinpointed areas for improvement in website usability and navigation. We optimized landing pages for relevant keywords, ensuring visitors easily found the information. This significantly decreased bounce rates, indicating a more engaging and user-friendly website experience.
Uptick In Organic Search Traffic
We honed our keyword targeting and brand awareness strategies through comprehensive research, pinpointing high-intent, low-competition keywords relevant to our audience. By optimizing on-page elements like headings, meta titles, and descriptions, we aligned our content with these keywords, enhancing our organic search visibility.
Grew The Brand’s Social Followers
We crafted a holistic social media strategy to elevate brand visibility and engage our audience. Implementing a consistent posting schedule across key platforms like Instagram, Facebook, and Pinterest, we shared visually captivating content to attract and retain followers. Our relatable content made it easier for our followers to share the content.
Boosted Paid Conversions
By meticulously refining our paid marketing campaigns on search engines and social media platforms, we increased conversion rates and maximized our return on investment (ROI). We tailored our approach to resonate with our target audience, resulting in higher engagement and more meaningful interactions. Our refined paid marketing strategies proved instrumental in driving business growth and enhancing our overall digital presence.
Technology Stack
Third-party Tools
Google Search Console
Google Adwords
Facebook Ads Manager
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