Online Tires
Odoo-Magento Integrations Propel Digital Transformation for Tire and Wheel Retailers
About
As a leading tire company since 1991, they’ve cultivated a reputation for excellence and customer satisfaction. Expanding from a single store, we’ve evolved into a multi-channel enterprise with over 200 physical locations and a thriving online presence.
Online Automobile Retailer
BusinessUSA
Location
The brand prioritizes a seamless omnichannel experience and maintains strong partnerships with over 150 distributors to ensure efficient B2B fulfillment.
Brief
We implemented several vital enhancements to streamline operations and improve customer satisfaction. We revamped the Magento website to offer customizable product selection and automated vendor commissions. We delivered a tailored B2B2C experience by creating an industry-specific website featuring the YMM functionality, a standard in the automotive sector. Also, we developed and integrated Odoo ERP with Adobe Commerce, streamlining operations, consolidating systems, and providing real-time visibility
List of Services Offered
- Magento website revamp
- Customizable product selection
- Automated vendor commissions
- TaxJar integration
- Real-time visibility
UI/UX
Features
Efficient Quick Search to Enhance User Experience
Thanks to the introduction of a robust Quick Search Functionality, users can efficiently shop for tires by vehicle or size, enhancing the overall experience. The feature lets users easily find and explore various tires, wheels, and car accessories. Our advanced algorithm on the product details page automatically identifies the nearest vendor, ensuring the best price from the vendor list for an optimized shopping experience.
Enhanced B2B Order Type Functionality
Adobe Commerce empowered us to create a more streamlined B2B ordering experience. We implemented custom order types to cater to diverse customer needs, such as next-day delivery, pallet-based shipping, load builder, factory direct, and drop-ship. Our tier-based pricing management system also allowed us to offer flexible pricing options based on order volume and customer type. These enhancements simplified the ordering process for our B2B customers and improved overall efficiency.
Comprehensive Product Management with Adobe Commerce
Adobe Commerce provided a robust platform for managing our product information. We were able to showcase detailed product specifications, pricing information, buying and configuration options, and product dimensions. The product master included essential fields like brand code, season, variant, size range, and cost information, including RRP, special price, cost price, and brand. Furthermore, we incorporated FET (Federal Excise Tax) into the product master to ensure accurate pricing. This comprehensive product management system enabled our customers to make informed purchasing decisions.
Optimized Container Usage and Payment Flexibility
We implemented innovative container management and payment solutions to enhance operational efficiency and customer convenience. Our “Fill Kill” feature empowered customers to optimize container space by manually adding or removing items, ensuring efficient shipping and cost savings. For B2B customers, we introduced offline payment options, expanding their payment choices. By centralizing order management through Odoo, we streamlined our omnichannel operations, delivering a seamless experience for B2B and B2C customers.
Technology Stack
eCommerce and ERP
Adobe Commerce
Odoo
Cloud
Adobe Commerce
Odoo
Programming Language
Adobe Commerce
Odoo
System
Adobe Commerce
Odoo
Payment Tool
Adobe Commerce
Odoo
Social Section
What Our Client Says
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