Rising CTR Favor An Electronics Brand To Soar High
About Project
The Google Trusted Store program requires both organic and paid advertising, both of which Brainvire's experts helped the electronic brand to implement. We also included a simple checkout process, advanced category screen features, a dealer login, and specialized iPhone/iPad screen layouts.
Web
Platform/OSRetail
Category
Brief
Highlights
Increasing the website's conversion rate was our primary focus, so we worked to make the landing page more interesting and also focused on writing relevant ad text. For example, using specific keywords and antonyms to zero in on the right kind of visitors and drive up conversion rates. Using this technique, we could get rid of the less successful forms of advertising that were not reaching our intended audience effectively.
Case StudyFeatures
Growth from Quarter to Quarter
CTR climbed from 0.57% in February/March to 0.67% in April/May and 0.67% in June/July.
Remarkable Response Rate
The quarterly conversion rate increased by 53.8%, from 184 to 283, compared to the preceding quarter.
Increased potential for profit
From $31,143 to $62,943, it is a rise of 102% in purchasing power.
Funding Levels Rise
In the last quarter, ROI increased from 23.53% to 26.50%.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
Google Tag manager
