Paid Marketing Tactics for Increased Conversions
About Project
Our esteemed client, a prominent retail company, specializes in offering a wide range of batteries for diverse applications. With an impressive inventory of wholesale-priced batteries, they cater to both online and local customers. The brand sought our expertise in implementing effective paid marketing strategies to enhance its website's conversion rate. Our team of marketing experts successfully helped them achieve their desired results, propelling their website's growth in the market.
Web
Platform/OSRetail
Category
Brief
We implemented a comprehensive strategy to combat ad fatigue and low engagement. We rendered effective paid marketing strategies
to maintain audience interest. And to drive a targeted audience, we increased intent and potentially lowered CPC rates. Also, our PPC team customized landing pages to improve user experience and maximize advertising effectiveness.
Highlights
We revitalized the brand's marketing efforts by tackling ad fatigue and low engagement through regular ad creative and messaging updates. We optimized the advertising strategy by targeting niche audiences with long-tail keywords, potentially reducing CPC rates and increasing intent. We improved landing pages with customized messaging, visuals, and compelling call-to-action buttons. Our retargeting strategy maximized advertising effectiveness, specifically targeting existing customers and engaged website users.
Case StudyFeatures
Dynamic Ad Creative Updates:
Refreshed ad creative and messaging captivate and sustain user engagement.
Intent Keyword Research:
Laser-focused targeting with niche analysis and long-tail keywords
Customized Landing Pages:
Tailored landing pages for enhanced engagement
Strategic Retargeting:
Strategic retargeting for enhanced conversions and customer familiarity
Tech Stack
Google Analytics
Google Adwords
Facebook Ads Manager
