SCI
Strategic Paid Marketing Boosts Sales for a Premier Garment Packaging Brand
About
Sewing Collection Inc. (SCI), a leading provider of top-notch industrial packaging solutions, caters to businesses of all sizes. They offer diverse cost-effective packaging products, from sturdy corrugated boxes to cushion foam inserts and protective wrapping materials.
Committed to customer satisfaction, SCI’s dedicated team collaborates with B2B and B2C clients, ensuring tailored packaging solutions at competitive prices.
Packaging Products
Online MarketplaceUSA
Client Location
Business Goal
The goal is to boost online visibility through alignment with Google algorithms. Our PPC management optimizes industry-specific keywords for effective outreach. At the same time, our SEO service employs diverse strategies like inbound marketing, backlinks, off-page, on-page, content, and sponsored marketing to elevate search engine rankings.
Project Highlights
- Online marketplace
- BigCommerce
- Paid marketing
- Intuitive navigation experience
- UI/UX
Enhanced UI/UX Experience
Key Challenges
Limited Digital Presence
Boosting relevant search volume was essential for the client’s visibility.
Niche Content Integration
A niche industry required a creative content marketing strategy for website relevance.
Smooth eCommerce Journey
Ensuring seamless navigation for the audience during their eCommerce journey was crucial.
Targeted PPC Conversions
The goal was to reach the right audience and amplify PPC conversion rates.
Our Solutions
Customized Keyword Strategy for Improved Digital Presence
Brainers devised a tailored keyword strategy aligned with the client’s industry, analyzing digital competitors. We recommended website design changes to enhance user experience and boost online visibility.
Niche-Oriented, SEO-Optimized Content Introduction
Brainvire’s content team infused relevant, SEO-optimized content into the brand’s website, catering to potential audience needs. We aimed to educate visitors about various products and services, fostering engagement and brand awareness.
Enhanced Website Navigation and Layouts for Effortless Journeys
Our team addressed structural issues for seamless website navigation, proposing appealing landing page layouts. Brainers ensured all necessary information was readily available on the website, optimizing the checkout and order process for a user-friendly experience.
Strategic Paid Campaigns with Optimized Spending
Brainers revamped paid campaigns, refined content, directed audiences to suitable landing pages, and optimized budget allocation. We prioritized relevant keyword management to drive conversions effectively.
Our Approach
These strategies were applied to achieve the desired results in designing a BigCommerce website centered around sewing collections.
KW Optimization
SEO Tactics
Algorithm
Monitoring
Technology Stack
Cloud
AWS
Programming Languages
AWS
Database
AWS
Web Server
AWS
Digital Marketing
AWS
Key Results
Improved Keyword Ranking
Improved the brand’s digital presence with a tailored SEO keyword strategy with the right short and long keywords.9.2 Organic Traffic Surge
The informative and relevant content encouraged the potential audience to learn more about the client. The brand observed a 9.2% growth in organic traffic due to these efforts.11.25 Higher Transition
The brand witnessed 11.25% growth in its transactions within a month after transforming the user journey.13.9 Better PPC Conversions
Brainvire’s innovative and customized PPC campaign triggered client conversions, which boosted their ROI.
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