Boosted B2B/B2C Operations via Adobe Merge
About Project
Who Has It helps brands and influencers stand out with a cross-promotion and cross-branding ecosystem. They wanted a centralized platform to enable direct website purchases and engagement.
Web
Platform/OSRetail
Category
Brief
Highlights
With a centralized social marketplace developed using Adobe Commerce, Who Has It built a robust community of influencers, brands, and followers and boosted conversions. They also got real-time insights for further improvements based on changing demands.
Case StudyFeatures
Automated Commission Calculation:
A streamlined commission system thanks to the established commission structure and automated calculation mechanism.
Enhanced User Engagement:
An overall improvement in user engagement with event tracking through Adobe Commerce, Salesforce Marketing integration, and targeted drip campaigns.
Reduced Fraud:
Increased efficiency in detecting and reducing sample collection frauds and non-promotions from influencers with sample product purchase flow.
Mobile-Optimized Experience:
Improved mobile and web performance with a seamless, synchronized user experience across all devices through headless commerce and a mobile-first approach.
Tech Stack
Odoo
Stripe
Adobe Commerce
