Miscellaneous Magento Platform Revitalized User Experience for USA’s Popular Publishing House
About
The client is a prominent publishing house and has multiple websites for their different magazines. They run a family-publishing business and aim to share interesting and entertaining stories. The client prefers to offer place-centric and niche quality content to their customers. They also aim to create a family-friendly workplace that allows personal as well as professional excellence.
Project Highlights
Brainvire specialists developed a multi-website Magento platform to amalgamate different websites of the client and enhance user experience of their readers. Magento Partners brushed off several unpredictable challenges that cropped during the transition. We also developed an appealing and similar layout for different article pages to ensure that there is uniformity among them. We also added striking features along with a guest checkout process.
The Challenges
- Structured and modified pages:The previous website had a cluttered look and feel.
- Altered shipping rules:The old website had misconfigured shipping rules and didn’t function properly.
- Notify Magazine Articles:The client wanted to give a glimpse of the latest articles through this portal.
- Enable Cross-Selling:The client struggled to make optimal use of multiple websites.
Tech Stack
GIT
Jira
Magento 2 Community
PHP5+
MySQL
AWS
Result
Single credential
Customers can now use a single set of credentials and gain access to the multiple client websites.Uniform platform
Earlier, the client had multiple websites. This platform offered a single medium to the client to reach their customers conveniently.Data migration
The previous website failed to help the client organize data. This new Magento website successfully synced customer data in the system and set up all the details.Multi-shipping checkout
The client provided complimentary gifts and it was tedious to manage this with a standard single-click checkout process. Instead, they introduced a multi-step tailored process suitable for guest checkout. The team also introduced Stripe payment that supports multiple addresses for checkout.
