About
Our client is a Canadian transportation business formed in 2018. It is centered around an app that matches riders with drivers, collects fares, and pays drivers. What began as a little vision from its founder has today evolved into a firm with over 15 workers! This app is currently accessible in Ontario and will soon be available in additional provinces/territories. It is available to both Apple and Android users.
Project Highlights
The mobile app was suffering from several issues due to shoddy programming. We resolved these issues to improve the application's performance and quality of life for its users. Our mobile app developers can help organizations streamline their app operations by identifying and fixing even the most intractable problems. Numerous improvements and new features had to be added to this ride-sharing software, and we ensured that it works well for everyone who uses it. We have introduced a referral option in the driver app, allowing drivers to refer others and earn rewards. Additionally, we have enhanced the ride request system to notify nearby drivers, enabling them to accept requests and significantly reducing driver search time.
The Challenges
- Driver App Does Not Have a Referral System:Thanks to the lack of a referral option for the driver app, users had no incentive to spread the word about it, which means that a potential marketing channel is being neglected.
- Problems with Making Ride Reservations:Those drivers who are farther than 7 kilometers away are notified. As a result, riders may experience extended wait times for their rides or have them canceled altogether.
- Discount-code Validation Issues:User satisfaction was adversely affected due to invalid discount code redemption in the mobile app.
- UI Concerns:Interface issues leading to negative user feedback and fewer app downloads.
Tech Stack
Angular
Android - Java
MVVM iOS - Swift MVVM
Typescript
Result
Intuitive Taxi Driver Network
Increased marketing attracted more cab drivers, boosting profits while awaiting rider/driver feature implementation with Admin configuration.Optimized User Interaction
Timezone-related fixes led to a higher conversion rate and improved user experience overall.Improved Results
Customers started having a more favorable impression of the app, and positive experience, all of which led to increased downloads, positive app store ratings, and ultimately, more sales.Increased Profits
Improved notification user experience and enhanced booking requests prioritize drive car category, resulting in smoother driver operations, reduced acceptance and completion time, increased driver usage, and higher revenue generation for the company.