Sensor Manufacturing Services Provider
Increased Web Traffic and Conversion via Content-led Marketing for a Sensor Producers
About Project
Our esteemed Sensor Producer is one of the leading manufacturers of false alarm solutions. They have also been the proud recipient of the False Alarm Solutions award at a prestigious conference. Their dedication to innovation, quality, and customer satisfaction is a testament to their prominence in the magnetic contact industry for over 25 years. Their goal is to stop false alarms and reduce installation time.
Security Solutions
BusinessNorth-America
Location
Business Goal
Upon analyzing the website, the Sensor Producer’s primary goal was to tackle industry competition, website optimization, content-led organic marketing, and increased traffic, thereby driving conversions. Brainvire helped achieve this by improving the UI/UX to maximize conversions and curating a smart content strategy that would boost sales.
Project Highlights
- Digital Marketing Solution
- Increased Crawl Efficiency
- Content Marketing Solution
- Google Search Console
- Google Analytics
UI/UX Enhancement
Key Challenges
Lack of Website Optimization
The website suffered due to a lack of optimization and had a host of technical SEO limitations.
Poor Keyword Ranking
Content lacked depth and relevance, impacting keyword rankings and user engagement.
Intense Competition in Search
Competing against well-established industry players led to low visibility in competitive keyword rankings.
Compromised User Experience
Low-quality designs and page-load speed caused poor user experience and higher bounce rates.
Our Solutions
Surge in Crawlability and Indexing Rates
After an in-depth technical audit and revamping the site structure, optimizing URLs, improving internal linking, and fixing crawl errors, the site witnessed a 30% increase in crawl efficiency.
Boosted Organic Search Traffic Via a Content-led Strategy
We developed a comprehensive content strategy focusing on in-depth industry insights, case studies, and technical guides. We focused on creating content strategies based on the search intent to showcase content to the user optimized for high conversions from organic search. Doing so witnessed an increase in monthly organic traffic by 3.62%.
Overcoming Search Competition Via Strategized Solution
Brainvire focused on conducting a detailed competitive analysis, identifying niche keywords and long-tail opportunities. With the recent improvements in the SEO strategy, the Sensor Producer’s website thereby witnessed a 25% rise in keyword rankings within the second month.
Implementing Design Improvements for Optimal Page Load Speed
Overcoming the limitations of design posed a challenge, although we strived to enhance the graphics by inculcating responsive designs in the website, extensively optimizing the page to increase the page-load speed. Brainvire successfully decreased the bounce rates by 3.5% in the second month.
Our Approach
Brainers at Brainvire racked their brains and designed an overall content marketing strategy to create a 360-degree turnover. Our approach encompassed enhancing user experience and driving conversions.
Restructuring
Content
Competition
Optimization
Technology Stack
Third-party tools
Google Analytics
Google Search Console
Key Results
Surge in Crawl Efficiency
Conducting in-depth technical audits and revamping the site structure, optimizing URLs, and fixing crawl errors led to efficiency in crawling.Increase in Monthly Traffic
Streamlining content strategy with a focus on in-depth industry insights, guides, and industry know-how led to resonance among the audience.Rise in Keyword Rankings
In-depth keyword research helped determine competitive keywords that led to higher rankings and increased organic traffic, facing competitors head-on.Decrease in bounce rates
By enhancing the user experience and implementing improvements in design, the website saw lower bounce rates.
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