A Power-Packed SEO Strategy For A Power Tool Company
About
The client is a leading and reputed power tool organization who has been a part of the tools industry for several years. They offer a wide variety of tools such as power tools, hand tools, woodworking machinery, and power tool accessories. The client vouched for Brainvire’s expertise to improve web traffic with the right marketing strategy.
Project Highlights
The client approached Brainvire’s digital team to design an effective SEO strategy that can help reach the right audience. The team worked on page optimization, fixed technical SEO issues, generated traffic from the right target audience, and successfully improved the rank of the targeted keywords in the SERPs. This helped increase website traffic and eventually revenue.
The Challenges
- High Competition:The tools’ industry is highly competitive and the client wanted to ensure that they are at the top in SERPs.
- Keyword BrainstormingCarry out in-depth keyword research and identify the right keywords that have potential to generate sales.
- Increase Organic TrafficThe client wanted to increase traffic from search engines.
- Optimize PagesMultiple category and product pages of the client’s website required optimization.
Tech Stack
Google Analytics
Google Search Console
Google Webmaster
SEO
SpyFu
Result
Improve ROI
The client desired for an improved ROI through online sales. With increased organic traffic and sales, the team successfully improved ROI.Increased Organic traffic
After implementing on-page SEO and quality link building strategy. Brainvire’s team successfully ranked most of the targeted keywords in SERPS. And, this helped to generate quality organic traffic on the website. Within 3 months, the client was satisfied with the much-desired organic traffic of the website.Increased revenue
With increased organic traffic and top sales generating keywords ranking on the SERPs, the client witnessed an increase in sales within 2 months. Increase in quality traffic has a direct impact on the revenue. Increase in website traffic accelerated sales and eventually helped the client to generate more revenue.Decrease Bounce Rate
A well SEO optimized website and appropriate keyword targeting generated traffic from relevant audiences. Traffic from the people who are interested in our products and this helped to decrease bounce rate.
