Brainvire implements SEO strategies to grow traffic that converts into Sales
About
Texas Star Arsenal is a corporation established in the United States that sells weapons and NFA equipment. They supply top-of-the-line products, tried and tested in some of the most demanding shooting scenarios, including 3-Gun, IDPA, USPSA, IPSC, GSSF, and Precision Rifle Shooting (PRS).
Local, state, and federal police agencies searching for excellent customer service and cost-effective solutions can turn to Texas Star Arsenal for rifles, suppressors, and ballistic armor. They intended to expand their business and sell their items to a larger audience after servicing customers offline for years.
Project Highlights
Brainvire came up with a well-thought-out strategy to meet the client's requirements, which included increasing the website's revenue by selling more things online. Attract and engage potential customers in order to increase conversions and eventually generate more revenue.
The Challenges
- Server Configuration IssuesThe server was not correctly configured according to Magento's specifications.
- Shipping RestrictionsMultiple shipping limits exist depending on the product type, geographical area, and towns, making it difficult to define all restrictions and arrange charges correctly.
- Complexities in Code structure and DatabasesThe code and databases for the website were inadequately handled, making it difficult to keep track of each coding guideline.
- Unfriendly UIThe user interface of the website was poor. Some content on the website was not visible due to UI alignment issues.
Tech Stack
CSS 3
JavaScript
GIT
PHP
HTML
MySQL
Paypal
Ubuntu
CloudWays
Sublime
Filezilla
Terminal
Azure DevOps
Result
Intact and smooth running servers
Now the server is up and running, and there are no issues.Easy shipping charges and restrictions
Clients may easily handle all shipping and charges according to the rules of many categories, states, areas, and municipalities.Bug-free website
We deactivated all of the unneeded extensions on the website, which enhanced its overall efficiency. The client can now thoroughly examine the code audit report and comprehend the system configuration.Implemented a User-friendly website
The UI of the website is properly oriented, and all the relevant content is visible on the page, which will engage with the audience and provide a good experience.
