Baseball Accessories Retailer
Enhanced Product Discoverability with Shopify Upgrade For Sports Accessories Retailer
About Project
The client is a growing baseball and softball bats, accessories, and other casual apparel retailer. It was started in 2017 by a young baseball player looking for better batting gloves. The company achieved operational efficiency and reduced costs via its revamped website with a fluid user interface.
Baseball Accessories Supplier
BusinessNorth America
Location
Business Goal
The project aims to migrate the client’s website to Shopify 2.0 by alleviating several pain points and bringing incremental enhancements, including integrated payments, data analytics, and automated alerts to address issues before impacting customers.
Project Highlights
- PIM Integration with Shopify
- Data Analytics Stack Setup
- Shopify 1.0 to 2.0 Migration
- Staging Environment Establishment
- Proactive Alert System
UI/UX Enhancement
Key Challenges
Complex Product Information
The brand needed help executing accurate, high-quality product information on the Shopify site.
Integrated Data Analytics
Without a streamlined data capture, the company lacked quick business decision-making.
Megrem Sale Execution
The company needed a quick checkout process for the Megrem sale to minimize shipping times.
Migration To Shopify 2.0
A flawless transition to Shopify required accurate data configurations and customizations.
Our Solutions
Precise Product Data Setup
We planned to implement a robust product information management (PIM) solution to address the challenge of inaccurate and time-consuming product data. We partnered with a PIM specialist for a faster, more comprehensive, and precise product data setup. A precise product data setup helped to seamlessly integrate the PIM system with the existing Shopify 1.0 platform.
Generated Insightful Reports
After collaborating with stakeholders across teams, we identified critical performance metrics and key performance indicators to track progress. Leveraging a business intelligence tool, we developed three initial reports. The reports provided valuable insights into sales performance, inventory levels, and customer behavior analytics, enabling data-driven decisions.
Executed Strategic Marketing Campaigns
We launched a targeted marketing campaign to inform customers about the 2-day free shipping offer. This includes email newsletters, website banners, and social media posts to maximize awareness and drive sales. We also integrated a 2-day shipping option into the e-commerce platform and a smooth checkout process.
Seamless Transition To Shopify 2.0
Our approach was to thoroughly audit the current Shopify setup to identify and rectify any issues related to product information, such as incomplete descriptions, missing images, and incorrect categorization. During the migration process, we educated the users on the website’s new enhancement for online store performance.
Our Approach
Our team thoroughly planned a seamless migration to Shopify 2.0 with a setup to make the most of the Megrem sale with integrated payments and data analytics.
Setup
Audit
Testing
Integration
Technology Stack
Front end
CSS 3
HTML
JS
jQuery
Shopify
Back end
CSS 3
HTML
JS
jQuery
Shopify
Framework
CSS 3
HTML
JS
jQuery
Shopify
Project Management
CSS 3
HTML
JS
jQuery
Shopify
Payment gateway
CSS 3
HTML
JS
jQuery
Shopify
Analytics
CSS 3
HTML
JS
jQuery
Shopify
Key Results
Enhanced Functionality
Shopify 2.0 gave the client access to improved themes and better customization options.Improved Data Integrity
A more accurate product database reduced errors and streamlined inventory management.Future-Proofing
The migration to Shopify 2.0 brought the latest technological advancements and security updates.Improved Operational Efficiency
Streamlined logistics processes allowed leveraging for smoother operations and visibility.
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