• About
  • Key Challenges and Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

Exchange 4 Talent Portal is revolutionizing skill exchanges worldwide. With over 100 talent categories like fitness, astrology, cooking, gaming, makeup artistry, yoga, acting, blogging, and more, members can connect and exchange skills through built-in video calling for online classes. Silver and Gold memberships offer daily online class durations of 30 and 90 minutes, respectively, providing an option to earn directly from the community.

  • Talent Exchange Platform

    Business

  • North America

    Location

Business Goal

The client aimed to enhance the newly launched web app’s brand reach and social media growth, aiming to create opportunities for collaboration and growth through their talent exchange platform. With tailored digital marketing solutions, clients looked to garner social traction.

Project Highlights

Portfolio

Key Challenges and Solutions

Limited Organic Reach

Unable to organically reach the relevant audience on social media

Developed A Comprehensive Content Calendar

We created interesting and engaging posts like behind-the-scenes glimpses, interactive polls, industry news, and user testimonials. A detailed social calendar helped streamline social media postings, and the team also used content scheduling to make it efficient. An exciting social media strategy helped garner attention from an audience interested in sharing or receiving talents. 

Managing Diverse Content

Reaching the correct audience for different content types was challenging

Developed User-Generated Content Campaign

To attract relevant audiences, we created campaigns to encourage users to share their real-world experiences on the platform. By generating curiosity among visitors, the platform was able to connect with user-generated content and join the conversation. The strategy paid off with followers subscribing to the platform’s services. 

Low Engagement Rates

No clear strategy meant the content failed to get people interested

Implemented Engagement Initiatives

We needed a way to connect with the target audience, so we devised engaging activities, including interactive QandA sessions, live streams featuring industry experts, and contests. By changing a routine posting strategy to an interactive one, the brand caught the attention of several new users who were looking to join a larger community of talented individuals.

No Clear ROI

Social media efforts were difficult to be measured, so growth was stagnant

Sophisticated analytics tools

Employed sophisticated analytics tools to monitor critical metrics like website traffic, conversion rates, and user engagement. Regularly analyzed the data to evaluate the efficacy of social media marketing endeavors and implemented data-driven adjustments when necessary. Along with execution, we constantly monitored and revisited the marketing efforts for its impact.

Our Approach

Knowing exactly what the target audience was looking for, we incorporated a mix of content that resonated with them to encourage them to follow the brand successfully.

Analysis

Analysis

By understanding the reasons for the slow growth, we eliminated the bottlenecks to a smooth user experience.
Optimization

Optimization

Our targeted content optimization allowed the client to attract the desired audience. With newly optimized content, there was more organic traffic.
Branding

Branding

By showing the platform's uniqueness, users recognized the brand on a large scale. The campaigns helped to establish a unique brand identity.
Engagement

Engagement

User-generated content campaigns brought notable improvement in engagement as the new content was more relatable and actionable for users.

Technology Stack

Third-party Tools

Facebook Ads Manager

Facebook Ads Manager

Google Analytics

Google Analytics

Key Results

  • Increased Organic Reach

    Organic social media reach surged by 18.4% in a single quarter

  • Improved User Engagement

    User engagement saw a significant improvement, rising by 22.31% in just one quarter

  • Amplified User Registrations

    Experienced a 20% uptick in user registrations and completed profiles

  • Increased ROI

    With the 360° efforts, the client received a 15% return on investment

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