Superior Performance with In-Depth KPI Visualization for Canadian Real Estate Giant After a Successful Website Enhancement
About
The client is a billion-dollar Real Estate conglomerate of Canada. The company holds the several real estate areas such as development, construction, property management, sales and few more. The group holds the rental management segment for the condo residents of Canada. It acts as a bridge between tenants and landlords over the large property sea. To cater the need of being digitally advanced, the client approached Brainvire to enhance its website in terms of all the transformation aspects.
Project Highlights
Being a leading IT solution provider in digital transformation arena, the Brainvire team enhanced both website front end and back end architecture. Most importantly, the team developed features and functionalities that contributes towards KPI (Key Performance Indicator) visualization pertaining to sales, property management, and administration. Brainvire team including real estate experts and database experts, crafted the functionalities for KPI visualization using the best BI tools.; The website is purely a consumer facing website. To enhance is front-end, the team did intense Database Optimization, CDN Integration, Code Optimization, Image Optimization and much more. With all the efforts, the website page loading time was reduced to 3 seconds from 10-12 seconds. The website turned to be more customer oriented and was welcomed by the customers.; From the cloud perspective, the team enhanced the AWS (Amazon Web Services) architecture. Also, migrated its AWS server from the US to Canada for cost reduction and to increase performance.
The Challenges
- High Page Loading TimeThe average page loading time was between 10 to 12 seconds which was quite higher than it should be. This was resulting in a page abandonment issue on a quite higher scale. The challenge was that to find out the loopholes which were causing the issue.
- Map customizationTo showcase the properties, the solution was using Google maps which were quite slow at loading. Plus, the client wanted to have clubbing of properties and easy visualization of clubbed properties over the map.
- KPI IdentificationTo visualize the key performance indicators pertaining to brokers, tenants, landlords, and few other, the client asked for a robust mechanism. The challenge was to analyze the business flow for each entity and come up with utilities that provide such KPIs.
- AWS MigrationThe current AWS infrastructure was costing high. The client asked the Brainvire team to reduce this cost to a reasonable level. Plus, its speed was also an issue.
Tech Stack
jQuery
PHP
Amazon Web Server
MySQL
Result
Page Loading Time Reduced to 3 Seconds
Customization and enhancement led to a huge reduction in page loading time.Enhanced Business Workflow
The business received a quite good enhancement after the application customizationSeamless Inquiry tracking using CallRail and Google AdWords
Inquiry tracking is at ease because of CallRail and Google AdWords50% Reduced AWS Cost
The AWS Canada migration helped to reduce the cost to half
