Surepoint ER Became Talk Of The Town With Advanced Marketing Strategies
About
Surepoint ER is a 24/7 emergency center that provides expert quality care with immediate attention to the patients. Their team consists of highly-trained, quality medical professionals who provide effective and efficient diagnoses. The diagnoses range from minor injuries and fevers to major cardiac issues and trauma situations.
The client has 14 emergency centers and 2 Family medical centers across different locations. Brainvire has assisted them in creating an online presence for all their locations with tailored marketing solutions.
Project Highlights
Surepoint ER onboarded with Brainvire to build an online omnipresence and increase brand awareness. Our team worked to increase local visibility and conversions with tailored marketing strategies.
We reached out to the targeted audience using our marketing campaigns' most effective strategies. For instance, the digital marketing experts enhanced their digital presence with the help of SEO, Paid Marketing, Local SEO, and other mediums. As a result, they improved organic reach with a higher conversion rate; paid marketing decreased their CPA and improved paid conversions. We also reduced bounce rates and enhanced engagement on the website.
The Challenges
- Improvement In Organic Reach:Client wanted to increase the Organic Reach
- Conversion Rate Optimization:The client needed to generate more conversions for more footfalls. However, not having access to the Facebook Ads account made it challenging.
- Website Engagement:The website was struggling to engage and retain visitors, which increased the bounce rate.
- Local SEO Optimization:Local SEO became a necessity for clients’ local ER centers.
Tech Stack
Google Analytics
Google Webmaster
Google Ads
SpyFu
Google Search Console
SEO
Result
Month Over Month 30% Growth In Organic Reach
Our experts optimized the client’s site with SEO strategies, marketing campaigns, and content marketing. We were able to drive approximately 30% growth in organic reach monthly. Moreover, it also increased the organic conversion rate by 21.43%.Paid Marketing Paid Off
With the help of paid marketing campaigns; we enabled the client to boost their paid traffic by 897.44%. It increased their paid conversion rate by 37.08% and the number of conversions by 1,184.62%.Reduced Bounce Rate with Enhanced Website
Within a month, with the enhanced UI/UX website design, the engagement rate improved, and the bounce decreased by 7.23%.Increasing Online Visibility
For all locations, the Local SEO optimization improved the local visibility and gained more than 400 actions in one month.
