About
This client deals with retailing all sorts of woodworking tools, including planer knives, different types of tools, spindles, etc. The orders are taken on call and the equipment are delivered to the customers’ doorstep along with the technical support. The service is prevalent across USA and UK.
Project Highlights
Now, since the client already has an offline business module, we had the challenge of taking the business online. So, the magento development experts at Brainvire resorted to Magento, one of the leading e-commerce platforms. We have to ensure that the transition from offline to online business module was smooth for the client. Plus, we used every other technology that promotes online retail businesses.
The Challenges
- Offline business became hardManaging an offline business is quite difficult managing everything manually is a pain.
- Items won’t run out of stockEarlier, the client did not have an online store, which made it hard to manage the inventory of so many stores.
- Provided recognitionThe client failed to get attention while carrying out everything offline.
- Better reachIt is almost certain that offline business does not have better reach. So, even if the client had an extensive service area, it wasn’t very accessible.
Tech Stack
Community Edition
PHP
HTML5
MySQL
Result
Conversion rates became better
Since the online store made it easier for the customers to checkout machinery, the conversion rates stood up with the establishment of the Magneto online store.Sales and revenue increased
With better reach and conversion, the revenue, quite naturally, increased to great heights.Purchase became easier
Customers can anytime get the details of the products. The user-friendliness even includes putting up shipping details and smooth-working checkout pages.No out-of-stock products
Since managing the inventories became easier with the Magento platform, it became easier for the client to catch up with diminishing inventory.