The Magento Extension To Optimize The Search System In The Ecommerce Store
About
As a major provider of dietary supplements, the client offers a wide range of health additives to its online customers spread all over the USA. Alongside that, the enterprise also offers consultation to consumers in the form of personalized dietary plans, based on an individual’s diet or health condition. It owns 30 branches located all around the USA and an eCommerce website with around a million customers.
Project Highlights
Magento is one of the best e-commerce platforms when it comes to optimizing a large site. Plus, our developer at Brainvire ensured that the performance is further boosted with the addition of multiple extensions.
The Challenges
- Unsatisfactory Search InterfaceThe old search option and its associated features could not cater fully to the needs of the customers, making it harder for them to find what they were looking for.
- Multiple Option Selection in search filterMaking the Solr extension display and the required search results swiftly after implementing ‘multiple checks’ option for each attribute in the filter was quite cumbersome.
- Poor Conversion RatioThe inadequate search attributes made it harder for the site to welcome or retain potential buyers.
- Installation of ExtensionsThis was initially a slow process.
Result
A more pleasing search interface
Customers can now get their desired search results simply and at a faster pace than before, helping them to find exactly what they want.Elevated conversion ratio score
Improvement in the search experience led to the increase in retention rates of customers, which further resulted in an increased number of buyers.Not just fast, the search results are more user-friendly as well
Mistakes in the search texts are auto-corrected, thus directing users to the right product even if they are not well informed about it. This is further aided by the display of product images as well in the search box.Optimised website performance
With an increase in search speed and the introduction of other necessary search attributes, the overall working of the website smoothened up making satisfied users come back to it again and again.
