US’ Wholesale Supplier Noted A Boosting Sale Via Successful Digital Marketing
About
The client is Atlanta, GA based, one of the largest wholesale supplier of the country with more than 50 years of experience. With 300+ suppliers and distribution centers all over the US, the client is into the selling of 11,000 + products online such as party products, janitorial, food products, and more. The client’s USP is quickest shipping and best shipping policies that customer trusted for years.
Project Highlights
Brainvire analyzed the requirement of the client in detail. To provide the best results, we started with content creation for 8500+ products. Some social media campaigns and optimization tacticsts were used. On-Page SEO for 11,000+ products helped us to achieve a higher Google Ranking. Within just one month, 1200+ errors were rectified. A 32% boost in sales was observed.
The Challenges
- Crafting Quality and eye catchy content that convertsFor 8500+ products, the products descriptions were framed with alluring contents towards converting a user to a customer. The product descriptions should be written in a way that it immediately attracts the user’s mind, leaves a dip impression and tempts the users such as bakery owners, restaurant owners, and other wholesale consumers to buy a product on a larger scale.
- Creating Full-fledged Social Media Profiles from blank onesEmploying social media strategies to boost user engagement was a tough task. Especially when social media profiles were totally blank. The competitors social media profiles had vast followers, the client social media profiles had a poor number of followers. For Pinterest and Instagram, the profiles were totally blank.
- On Page SEO for Each product pageFor more than 11,000 products, On Page SEO details such as Meta description, header, title, schema implementation, and alter tags were required to be coded and configured in a limited time period.
- Strategizing to convert poor ranking to higher oneThe competitors had already opted for the SEO and were ranking high on Google. Plus, the keywords were generic. To cope up with the competitors and to stay ahead, effective strategic planning was a huge challenge.
Tech Stack
Google Analytics
Google Search Console
Google Webmaster
SEO
SpyFu
Result
32% boost in sales
The addition of descriptive and clean product descriptions helped generate more sales.20+ keywords in Top ranking of Google US
Out of 50 keywords, 20+ keywords got top rank in Google USImproved Organic Traffic
Within just one month organic traffic increased by 35.63% and social traffic went high by 27.78%Error Free and User-friendly Website
Within just one month, 1200+ errors were rectified
