Boost in Conversions with a Multi-faceted Digital Marketing Strategy
About
A leading sports retail company in the Middle East, the client caters to individuals and teams and offers a wide range of top-notch sports and fitness brands to enhance their customers’ athletic performances. They are committed to offering 100% genuine products directly from trusted sources, ensuring quality and authenticity for the customers.
Project Highlights
Despite the 100% genuine best products from authentic sources, the conversion rate was dropping. So, the client realized the urgency of implementing a multi-faceted digital marketing strategy to give their business a much-needed boost. They wanted to drive brand awareness and lead generation and increase conversion rates.
The Challenges
- Brand Awareness:The brand’s identity and USPs were unknown to the users.
- Engagement and Reach:Low engagement rates and limited reach on social media.
- Social Media Leads Generation:Difficulty in generating leads and conversions from social media resulted in missed revenue opportunities.
- Inconsistent Branding:Inconsistent Branding across social media platforms confused and undermined brand identity.
Tech Stack
Google Analytics
Google Adwords
Google Search Console
Result
Substantial Visitors Growth
The ads did their magic as the client observed substantial visitor growth and engagement within the first month.60% Hike in Reach
The comprehensive multi-faceted strategy boosted the brand’s engagement as the client witnessed a 60% spike in reach and a 40% increase in the engagement rate within the first three months.30% Boost in Conversions
Targeted social media ad campaigns with clear CTAs spiked 60% in lead generation and a 30% conversion rate within three months.25% Increase in Brand Recognition
Creating and implementing the brand’s style guide enabled the brand to develop a recall value. They witnessed a 25% increase in brand recognition across all platforms.
