About Project
The Professor Networking Platform enables students to schedule video chats with professors from top universities. The professors can provide detailed information about major requirements, classes, and electives, navigate office hours, work with TAs, support academic research projects, and offer internship/job opportunities on and off campus. It’s a comprehensive enabler for knowledge sharing between professors of top-tier universities and students seeking admission.
Education
BusinessNorth America
Location
Business Goal
The Educational Networking Services platform aimed to increase user numbers and improve conversions by optimizing its new website and enhancing its digital marketing strategies. They sought to receive inquiries and improve the user experience.
Project Highlights
- Content Marketing Management
- On-page and Off-page SEO Solutions
- Paid Marketing Solutions
- Social Media Marketing
UI/UX Enhancement
Key Challenges
Establishing Web Authority
We faced the complexity of their newly launched website, which lacked authority and trust with search engines.
Poor SEO Optimization
The website was not optimized, missing SEO and Off-page SEO Solutions, negatively impacting visibility and ranking.
Lack of Content
The absence of valuable information hindered user engagement and retention of the website.
Underdeveloped Website
Our analyst informed us of missing functionalities and design elements, which hindered development.
Our Solutions
Streamlined Landing Page Redesign and Optimization
We tackled creative from the get-go, redesigning a landing page that was previously not engaging visitors. With a dynamic new design and a more efficient lead form, the website saw immediate results, doubling the lead volume.
Seamless On-Page Optimization
We conducted a technical SEO audit to fix speed and navigation issues. We worked on content optimization with updated target keywords and meta tags.
Enabled Quality Content Creation
We created new blog content with targeted and LSI keywords, focusing on topical targeting due to niche concepts. We ensured logical formatting for blog content with H1s and H2s and updated all pieces with relevant keyword targets.
Enhanced User Experience for Customer Satisfaction
We revamped the website with better colors, digestible headers, and engaging CTAs, which led to more sign-ups. This enhanced the user experience and increased customer satisfaction.
Our Approach
We implemented a multifaceted digital marketing strategy to achieve their business goals.
Audit
Enhancement
Marketing
Optimization
Technology Stack
Analytics
Google Analytics
Google Search Console
ahrefs
SEMrush
Key Results
Increase in Organic Users
We redesigned and optimized the landing page, achieving a 22% increase in organic users.Increase in Sign-ups
Our on-page optimization efforts resulted in a 40% increase in organic sign-ups.Boost in Engagement Rate
We created quality content, leading to a 38% increase in organic engagement rate.Effective Organic Sessions
By enhancing user experience, we increased organic sessions by 38%.
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