Game-Changing Solution to Pilot Sales by introducing a tailor-made CRM
About
The client is a large entity in the automobile industry with 31 showrooms, 300+ sales personnel, marketing, and support teams. They are one of the authorized dealers for Ford and Lincoln cars in the Middle East. The client aims to offer spellbound sales and car-related services to their customers. Simultaneously, they want to build long-lasting relationships based on mutual trust with their customers.
Project Highlights
Based on the client requirements, our team built the automotive digital transformation solution. They designed a custom CRM solution that can reshape the sales cycle, marketing, and support activities. Our team created unique and intuitive algorithms to introduce automated powerful features in the system. A cutting-edge platform that generated solid performance had a positive impact on the business outcomes.
The Challenges
- Workflow automation:Organization was running multiple manual process which required lot of manpower
- Customer 360-degree view:It was tedious to determine the customer progress.
- Customized quote generation:Usually, automotive companies follow a lengthy to-and-fro process to generate leads.
- Transition from Salesforce to custom CRM:The client had to pay license costs and the existing system had considerable limitations.
Tech Stack
PHP
SuiteCRM
REST API
MS SQL
Result
Auto lead assignment
With an innovative algorithm, our team introduced a distinct, automated lead-assignment feature in the system. This feature allows the client to skip the manual process of assigning leads to team members; instead, an automated process was adopted that could validate and assign leads quickly.Improved customer relationship
The customized CRM system with SMS integration provides adequate customer information to the client. This information can further be utilized to understand customer preferences and build a healthy relationship with them.Seamless internal communication
Alongside external communication, the new CRM system offers flawless internal communication. This eliminates several hurdles within the organization and streamlines the workflow processes.Amplified performance and sales
The modern CRM system with autoline ERP integration improved performance of the sales team. There was a direct impact on the sales workflows with amplified results and increased revenue.
